The SECC in Glasgow has moved to Ticketmaster as its official ticketing services supplier.
SECC explained that the decision was based upon a wider review of ticketing focused on the long term viability and profitability of the business.
John Langford, Director of Live Entertainment at the SECC said:
After considering technology, systems and procedures, we are excited for both our clients and fans. The SECC has worked closely with Ticketmaster for many years and we are confident that they are best placed to support our ticketing operations.
Ticketmaster will serve as the official primary and resale ticketing supplier for the company’s three venues: The SSE Hydro Arena (13,000-capacity), the Clyde Auditorium and the SECC. The new multi-year partnership is expected to service many millions of customers over the term.
As part of the partnership, SECC will appoint GET ME IN!, Ticketmaster’s resale platform, as the official resale marketplace of the venues.
The SECC will continue to own and operate a venue box office and contact centre as part of the ticketing business.