League One leaders Sheffield United FC have unveiled plans for the further development of their Bramall Lane Stadium.
The Blades are seeking to develop the Cherry Street/Shoreham Street Corner and have submitted a planning application that will see the development Boundary Corner, (a nod towards the stadium’s footballing/cricketing heritage), a four-storey largely residential building, which will feature an impressive ground floor new Club retail outlet.
The 21st century Blades Superstore, will replace and double the size of the current one at the South Stand. It will feature a fan zone. The existing Club shop could be used as a conference or event facility.
The scheme – drawn-up by United’s retained architects WCEC – features in long term business plans from the owners focussing on ever improving stadium facilities contributing robustly to the future business performance of the Club.
United director Scott McCabe said:
Significantly it is part of a route we are taking whereby we have identified several opportunities to further develop and improve the ground and the immediate surrounding area as we seek to build a broader commercial, leisure and entertainment offer, developing additional revenue streams to support the aim of supporting United’s return to the upper levels of the English game.
Further development of the stadium area is a positive move to enhance income streams, ultimately supporting our plans for the key football side of the business.
The proposals come in the wake of extensive modernisation undertaken in recent years including the installation of a state of the art Desso pitch giving the Club greater use of the ground for events and other activities during close seasons.
Planning permission has also been retained for a 3,200-seat extension at the back of the existing Kop, including a new roof and over trusses to allow the four existing roof support columns to be removed and the introduction of a new concourse with improved facilities.
As part of this scheme permission was also granted for a new Business Enterprise Centre on stilts in the Kop/South Stand corner, allowing entry/exit routes to/from the Kop and South Stand to remain.
Image courtesy of WCEC