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Signature facilitates stadium-venue concerts in UK & Europe

Signature Systems Group’s Europe division has successfully completed the facilitation of ten stadium-venue concerts in June 2014.

The concerts, performed by world renowned artists such as Elton John, Indochine, Kings of Leon, One Direction, Rod Stewart, The Rolling Stones and performers at the North East Live Festival, were presented at various stadia across the UK and at the Stade de France in Paris (pictured above).

Tony Booth of Signature Europe said:

Stadia personnel recognise that concerts are one possibility for filling 35,000 to 60,000-seat venues in between football and rugby matches. Yet, stadia were not designed to facilitate these events. Imagine taking a stadium built for athletics and turning it into a place where people and vehicles can travel safely over the expensive turf without injuring a blade of grass.

The public never sees the monumental effort it takes to ready a venue for a performance. The timelines for assembly and break down are always tight, challenging and often depends on the other commodity suppliers’ on-site schedules. On average, it takes between eight and twelve hours to set up the temporary flooring and after the event, it must be disassembled and packed away, thus precise attention to detail and painstaking coordination is key.

Signature Europe is also in the fourth year of supplying modular flooring systems for organisations such as The All England Lawn Tennis Club and The Royal Horticultural Society.

Booth added:

We provided over two million square feet of modular roadways and turf protection at over 25 venues for the 2012 Olympic and Paralympics in London. These flooring products protected the expensive turf, the natural beauty of each venue, and most importantly, the spectators and athletes.

Signature Systems Group, LLC, is a worldwide leader in the manufacture of stadium turf protection, specialty flooring and fencing products, while Signature Systems Europe Limited manages the company’s projects in the UK, Middle East, Sub-Saharan and North Africa. Email Debra Wong at dwong@signaturesystemsgroup.com or Tony Booth in the UK at tbooth@signaturesystemsgroup.com. Or, for more information, visit www.signaturesystemsgroup.com