Mr Lim Teck Yin, Chief Executive Officer, Singapore Sports Council (SSC), announced that the organisation will be getting a facelift and also changing its name to ‘Sport Singapore’ from April 1 at a press conference earlier this week.
The revamp includes a new logo, the main feature of which is a spherical symbol decked out in a range of colours. The design is to signify how sport can enhance people’s way of life, while the multitude of colours represents how sport can bring together people of differing backgrounds and cultures.
Speaking of the design, Mr Lim commented:
It speaks towards the idea that we are always aspiring to do better. The colours speak towards the partnership, and the empowering of that partnership.
As part of the facelift, the design will also be featured prominently in other SSC projects.
The Sport Singapore brand is about empowering people to live better through sport and helping to bring sport into the lives of all Singaporeans. This is the inspiration behind the brand design.
The positive upward spiral of the Sport Singapore ‘sphere’ symbolises the fullness of life that sport brings to people of all ages and abilities. The colour bands symbolise the diversity of people and the wide spectrum of ways that sport benefits all Singaporeans, transcending boundaries and expressing the partnerships and community building that sport represents.
The colour palette is anchored on red, reflecting the passion for sport and the potential for harnessing sport in nation building. The robust italicised font gives the overall brand identity a confident, future-ready expression that is relatable by all.