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Singapore Sports Hub plan for customer loyalty programme

The Singapore Sports Hub is planning to launch a customer loyalty programme to become part of the technology make-up that will drive this world-class facility on day-to-day basis.

The Sports Hub is soon to implement a loyalty solution by UK-based Green 4 Solutions to reward customers and incentivise their engagement with the hub. Green4 Solutions was just one of the many industry leading exhibitors at this week’s Stadia & Arena event held at the Sports Hub. The event will return to Singapore in 2015.

The Sports Hub ecosystem hosts facilities including a 55,000-seat National Stadium, OCBC Arena for indoor sports, OCBC Aquatic Centre, Water Sports Centre, sports library and museum, 41,000sq m of retail space and integrated community facilities throughout the campus.

Visitors to the Sports Hub will receive points for various actions such as payment and usage of facilities and ‘checking-in’ at particular locations around the Sports Hub footprint. Users can redeem their points through Green 4 solutions such as redemptions, auctions and lotteries.

Marketing Director, Eugene Lee said:

We have some exciting plans on the horizon with this rewards programme. Loyalty will be a key part of our marketing strategy going forward and will allow us to engage with our customers online and on site, ensuring that they get the most of the facilities on offer.

Green 4 Solutions were chosen for their experience in sport and leisure and are helping us bring this vision to life.

Peter Oliver, Founder and Director of Green 4 Solutions added:

We’re immensely proud to have been selected to work with such an exciting project in Singapore.

The blend of sport and leisure is perfect for us and we look forward to seeing the results that our technology will help the Sports Hub to achieve.