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Somerset CCC renews county ground naming deal

Somerset County Cricket Club and Cooper Associates have renewed their ground naming rights deal for the next five years.

The renewal is the biggest single deal ever concluded by the Club and will help support its ambitious plans both on and off the field.

Cooper Associates originally became the Club’s Ground Naming Rights Partner in 2016 and since then the venue, Club and Cooper Associates have gone from strength to strength.

In those five years the Ground has seen the opening of the Marcus Trescothick Pavilion and the installation of state-of-the-art floodlights, making it one of the finest cricket grounds in the country.

The venue also played host to three sold out fixtures in the ICC Cricket World Cup in 2019, which enabled the world to see what this special and unique ground has to offer.

Following the renewal of this partnership, SCCC commercial director, Caroline Herbert said:

Cooper Associates are at the forefront of their field and one of the most instantly recognisable brands in the region. They play an important role within the local community and have a long history of supporting charities and championing both sport in the region and local sporting stars such as Jos Buttler, Jack Leach and Tom Banton.

The last five years were only the start of our commercial partnership and I am looking forward to working together to realise our ambitious goals and to cement Cooper Associates’ relationship with our Members and wider fanbase. Cooper Associates offer both financial expertise and excellent customer service which will in turn enable our Members and supporters to realise their own aspirations. We all have a brighter future with Cooper Associates at our side.

Neil Wyatt, marketing director at Cooper Associates, added:

We are thrilled to continue our proud association with Somerset County Cricket Club for another five years. Since the inception of our relationship in 2016 both Somerset CCC and Cooper Associates have gone from strength to strength. The Cooper Associates County Ground has been significantly enhanced in this period, with the addition of the Marcus Trescothick Pavilion and the amazing floodlights which have transformed the Taunton skyline forever.

We are devoted cricket fans and are delighted our increased level of sponsorship will contribute to the long-term success of Somerset CCC, both on and off the pitch.

It’s been a long time since we have all been able to watch the team in action. We can’t wait to see The Cooper Associates County Ground full with Members and supporters cheering the team on again.

Image: Somerset CCC

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