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South African stadiums enhance ticketing

The Nelson Mandela Bay stadium in Port Elizabeth is the latest stadium to adopt the fully integrated Computicket/TALENT solution. Computicket, the largest ticketing agency in South Africa, has joined in a strategic partnership with IRIS Ticketing to promote TALENT. The two companies have also worked together with the Moses Mabhida stadium in Durban which, along with Nelson Mandela Bay, hosted both the soccer World Cup in 2010 and the Africa Cup of Nations 2013. Alongside Moses Mabhida is Kings Park stadium, home to another shared customer, the Natal Sharks rugby team. In Cape Town, the solution is used at the Cool Runnings Toboggan Track, which is the first downhill toboggan run ride in Africa.

The Nelson Mandela Bay (NMB) stadium was built for the World Cup 2010 in South Africa and is a 48,500 seat venue. The NMB stadium was also host to the newcomers to the Super 15 Rugby tournament this year, the Southern Kings, for which over tens of thousands of tickets have been printed successfully using the new solution.

IRIS Ticketing’s TALENT solution introduces innovative ticketing for supporters to ensure they have the best supporter experience when purchasing stadium tickets. It offers a proven and flexible solution that allows stadia to manage membership and corporate ticketing options as well as integrate CRM capabilities to incentivise and reward loyalty, complementing Computicket’s current ticketing solution. The NMB stadium will also be using Computicket to print tickets via Shoprite superstores in South Africa and online through its integration with TALENT.

Moses Mabhida Stadium, Durban, is using TALENT for its ticketing.

Moses Mabhida Stadium, Durban, is using TALENT for its ticketing.

“Our international strategy is driven via a strong local partner model and we’re delighted to have established a strategic partnership with Computicket. TALENT offers an innovative ticketing solution for stadia environments which extends Computicket’s solution into this area, whilst its existing local network and knowledge in South African is critical for our local credibility. The success of our strategy in South Africa to date with Computicket means we are well placed to build on these opportunities. It also puts us on target to achieve 25% of new revenues from global expansion,” comments Mark Dewell, Managing Director at IRIS Ticketing.