Following a lengthy tender process, ADI have been awarded the contract to provide international sports rights marketing agency SPORTFIVE with its digiBOARD digital perimeter advertising systems for the coming 2014/15 season.
The deal with SPORTFIVE, the largest exclusive media owner of pitch side advertising rights in UK football, further cements ADI’s digiBOARD as the choice of hardware in the UK digital perimeter market, with installations at fifteen English football stadia.
Whilst the contract extends SPORTFIVE and ADI’s working relationship into a fourth season, an extensive tender process preceded the awarding of the latest contract.
SPORTFIVE Director of Finance, Tim Birt, explains:
Although we have worked closely with ADI for the last three years, it is imperative to the SPORTFIVE business that we’re able to continue to assure our customers of the very best in technology and service, hence our extensive review of all providers in the market.
We’re confident that ADI continue to provide the best solution for our needs, thanks to their balance of competitive pricing combined with industry leading service and support, backed by proven technology and an extensive knowledge of the football and stadium marketplace. We are pleased to be further extending our relationship with ADI.
ADI CEO, Geraint Williams’s, adds:
ADI are delighted to continue our long standing relationship with SPORTFIVE and pleased to have again won the contract to provide their UK systems. As a global leader in sports rights management, SPORTFIVE obviously demand the highest level of product and service so we recognise the need for such continued evaluation in order to meet the high levels of expectations that they are their customers demand.