Gensler, the leading global design firm, has appointed Greg Sherlock, AIA, NCARB, to its Los Angeles office as a Director in its sports practice area, Gensler Sports.
An industry expert in the evolution of sports design, Sherlock has led large-scale sports and hospitality projects at the professional and collegiate level
Sherlock, previously with Populous, is a specialist in large-scale sports and hospitality design.
He has led a wide range of projects, including urban design, facility master planning, sports, hotel, entertainment and brand activation over his 25+ year career.
As both a Director and Global Design Strategist, he thrives on pushing the envelope early in the design process.
His strengths include visual storytelling and innovative problem-solving, and he strives to facilitate the collaborative process. He often speaks and writes on the evolution of the sports industry and enhancing the user experience.
He is also a baseball specialist and has directed the design of three MLB ballparks for the Miami Marlins, Cincinnati Reds and Kansas City Royals and numerous ballpark enhancements for various MLB franchises.
Ron Turner, Principal, Sports Practice Leader at Gensler, said:
Greg Sherlock thrives on pushing the envelope of design and we are thrilled to welcome him to Gensler. Greg’s strength as a collaborator, visual storyteller and innovative problem solver underpin his talents at the forefront of sports.