CelticLIVE, the stadium Wi-Fi system and fan application developed by Sports Revolution and Celtic Football Club, has won a prestigious European award.
The European Club Association (ECA) named it ‘Best Achievement – Marketing’ in their annual awards, which reward outstanding football club performance and management.
When it was introduced 12 months ago, CelticLIVE was the first fully-functioning stadium Wi-Fi system in the UK. As well as working with Cisco Systems to equip the 60,500-seat Celtic Park with complete Wi-Fi connectivity, Sports Revolution delivered another ‘first’, as Paradise became the first stadium to operate Wi-Fi in conjunction with a dedicated matchday app. Supporters who download CelticLIVE to their phones benefit from live by-the-minute stats during games, photo and video content, commentary and the ability to vote for the man-of-the-match.
Over the past year, the service has been a hit with fans, with the CelticLIVE app downloaded by 45,000 fans and over 136,000 registering to the stadium Wi-Fi. Over 72,000 videos have been played through the app and shared content on social media has allowed #celticlive to reach 4.6m fans through Twitter.
Sports Revolution worked with Celtic FC to develop the system in response to direct feedback from Celtic fans. Supporter surveys showed that fans were frustrated that they could not communicate with their friends and their favourite brands via smartphone and tablet devices on a matchday.
Simon Hills, Commercial Director at Sports Revolution, said:
We are thrilled to win this prestigious award for our work with Celtic. From the start, this has all been about enhancing the match-day experience for the fans. The combination of true stadium Wi-Fi access, coupled with a dedicated app that adds real value for fans and supports our belief that stadium Wi-Fi is fast becoming an expected part of the matchday experience.
Celtic Chief Executive, Peter Lawwell, who was in attendance at the ECA General Assembly to pick up the award on behalf of Celtic and Sports Revolution, added:
We are delighted to accept this award from the European Club Association. Celtic is one of Europe’s leading football clubs and we are proud of the efforts we have made in this area.
We are committed to delivering the best matchday experience possible for our supporters and that commitment requires us to stay at the forefront of technological advances.
Our partnership with Sports Revolution, coupled with other developments progressing around Celtic Park, means that matchday experience will be second to none.
For further information on Sports Revolution, go to: www.sportsrevolution.co.uk
Antony Marcou, Group Managing Director at Sports Revolution, will be a panellist during the Stadia & Arena Asia Pacific 2014 event on the “Revenue generation: maximising returns for your venue or sporting event” roundtable, while Cisco System’s Manny Spanoudakis will join the conference’s panel session “Enhancing the fan experience: new ideas and approaches”. For the latest show news, go to: www.saevents.uk.com