St. Helens RFC have struck a new and expanded sponsorship deal with Totally Wicked, which includes the principal naming rights for the stadium for the next five years.
The financial value of the sponsorship contract with the e-cigarette maker is the largest in the history of the Club.
North West based Totally Wicked’s existing sponsorship of the Club is now in its fourth year, having sponsored the Totally Wicked North Stand since 2013 and been a sponsor of the shirt since 2014.
Saints’ existing agreement with developers Langtree expires at the end of this year, at which point the stadium will be renamed the Totally Wicked Stadium.
As part of this new and valuable sponsorship deal, Totally Wicked’s logo will continue to be seen on both the home and away shirts in its present form.
Speaking about the new partnership Eamonn McManus, Chairman of St.Helens RFC said:
Totally Wicked has been a loyal and valuable supporter and sponsor of Saints for the last four years. For the Club, this new increased sponsorship deal was a natural development of an already established relationship that has been of tremendous benefit to the Club, not just financially, but also in supporting our wider health objectives.
The Club plays an active role not only in sport, but also in health and education, and over the last four years of working with Totally Wicked, we have been able to create a supportive and vape friendly atmosphere at the Club. We believe this new deal will further this pioneering work by not only helping to raise awareness yet further of the damage smoking tobacco can do also in deterring people from taking on the habit in the first place.
Image courtesy of St Helens RFC