ASM Global’s Ericsson Globe arena in Stockholm, Sweden, has had a change of name and will now be known as the Avicii Arena.
Through a unique partnership with the Tim Bergling Foundation, and support from local naming rights sponsors Trygg-Hansa and Bauhaus, Sweden’s iconic landmark will become a global symbol for mental illness prevention.
Visible from most of Stockholm, the historic 15,000-capacity venue is intended to become “a hub for sharing ideas and hosting activities with the focus on young peoples’ mental health,” said Klas Bergling, father of the late producer and recording artist Tim Bergling, known worldwide by his stage name Avicii. He said:
It was a significant milestone in Tim’s career when he played here nine years ago, and he would be extremely proud that this iconic building from today will bear his name.
ASM Global president and CEO Ron Bension added:
With our worldwide reach, ASM Global takes tremendous pride in not only presenting unparalleled entertainment experiences but also in playing a positive role in the lives of our millions of guests in countries throughout the world. We’re honoured to participate in this collaboration to help prevent mental illness.
Bergling and his wife Anki Lidén founded The Tim Bergling Foundation after the death of their son in 2018 at the age of 28.
The foundation’s work includes its “For A Better Day” project that collects young people’s voices, thoughts and needs into content that will serve as an important part of the continued Avicii Arena collaboration. Bergling said:
It is only by listening to the young people and working with them that we can really make a difference. We will start from that in everything we do. We call the collection of young people’s thoughts ‘For A Better Day’ because we focused our surveys on what they need for a better tomorrow, and their answers will form the basis of our work inside and outside Avicii Arena.
In celebration of the new Avicii Arena and the launch of the joint initiative, the Royal Philharmonic Orchestra has recorded a completely new interpretation of the Avicii song “For A Better Day,” sung by 14-year-old Ella Tiritiello from Kristianstad.
The song is now available on Spotify and Youtube.
Stockholm Live CEO Andreas Sand said:
Being able to use one of Sweden’s most famous and visited buildings as a symbol and meeting place for one of the most important societal issues of our time in the way we now do together with our partners feels fantastic. When we hosted the Avicii Tribute Concert in December 2019 at Friends Arena we got the idea to create a place that could spread the same understanding and community that we had that evening, with a focus on making a difference.
Image credit: Rovenko Photo/Shutterstock