Sports turf consultancy STRI Group has launched its new Chinese company with partners Shanghai KeHua Sports Promotional Co. and Beijing iRENA Group.
The inauguration of Shanghai Tizan Turf Science Co. took place at the prestigious Century Park football facility in Shanghai.
The event, hosted by Joanna Roper, the Director General of Department for International Trade, and Mr Xiaohua Lin, Vice President of the Chinese Football Association (CFA), was attended by the English Premier League, the FA along with several Chinese football clubs and government officials.
The new company has multiple high-end projects already underway. It is servicing the industry with a design, build, supply and operate model to provide elite football pitches and associated equipment for stadia and training facilities.
As a result, it will bring cutting edge products, services and expertise to the Chinese football industry.
Current developments include the construction of a world class, multi-pitch training centre in Kunming in addition to a significant stadium and coaching facility in Wuhan, Hubei Province. Heavyweight projects in Shanghai, Beijing and Nanning are also about to commence.
In addition, the business is working closely with the CFA to improve playing surfaces for the Chinese national football team, as they bid to make a big impact on international tournaments.
Welcoming the new business Mr Lin said:
The CFA support this new business and will welcome the wealth of international expertise which STRI Group brings to the Chinese football industry. We will actively encourage our venues to improve their facilities utilising the products and services they provide.
Mark Godfrey, STRI Group CEO, added:
Alongside our highly successful businesses in Qatar and Australia, this company is part of our long-term commitment to the Asia-Pacific region. It will greatly assist the Chinese national ambitions for further development in football.