PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Strong backing for Everton stadium project

Everton FC has revealed the results of the first stage of its formal public consultation into plans to develop a new stadium at Bramley-Moore Dock and a community-led legacy project at Goodison Park.

Analysis of the data has revealed 94% of respondents agreed Bramley-Moore Dock was an appropriate location for the club’s proposed stadium, while 95% agreed Goodison Park should be developed to benefit the community.

In total 20,168 questionnaires were completed, one of the largest ever responses to a public consultation exercise for a commercial development proposal in the city’s history.

Just under 2,000 (1,919) respondents described themselves as non-Everton supporters, with three out of four supporting the club’s plans for a new stadium at Bramley-Moore Dock. Strong support for the proposals was recorded among all demographic groups and across all geographic locations.

Near universal support from everyone consulted, 97%, was shown for the club remaining in the city of Liverpool, while 95% also agreed the developed Bramley-Moore Dock, which is part of Peel Land & Property’s Liverpool Waters regeneration project, is a suitable location for other sporting, music or cultural events.

Everton chief executive, Professor Denise Barrett-Baxendale, said:

Thank you to everyone who took the time to feedback on our proposals. We were delighted to hear from Evertonians and fans of other clubs as well as people who don’t follow football.

These results are more than a vote of confidence in our plans; they show people recognise the transformational impact our stadium will have on North Liverpool and indeed the positive effect it will have on the wider city region.

A new stadium will unlock a unique opportunity for our city region by delivering a £1billion boost to the economy, 15,000 jobs and an estimated 1.5million new visitors to the city as well as the regeneration of North Liverpool, including a community-led legacy at Goodison Park.

Alongside the quantitative data, the exercise yielded a large volume of qualitative commentary, observations and ideas.

Every comment has been read and will be used to help shape both planning applications (a ‘detailed’ planning application for a stadium at Bramley-Moore Dock and an ‘outline’ planning application for a community-led legacy at Goodison Park).

Colin Chong, Everton’s stadium development director, added:

We set out with the objective of understanding what the people of the city region thought of the principles of our plans.

The response has been fantastic and we’ve received an overwhelming endorsement from the people that the underlying principles of our approach meet with their approval.

As we move forward with our plans, the feedback we’ve received at this first stage will help inform the details we’ll present at the second stage of consultation which will take place in the summer.

@PanStadiaArena