Swindon Town Football Club and Lindley Venue Catering have signed up to a new £13 million, 10 year deal which will see Lindley’s current public matchday catering remit extended to driving all aspects of matchday and non matchday catering, as well as event management at the 15,728 capacity County Ground stadium.
Lindley Venue Catering, which recently became part of the US-based global hospitality provider Centerplate, has had a catering team established at the County Ground since 2009 when it entered into a £1.25 million five-year venture. Steve Murrall, General Manager at Swindon Town FC, said:
Over the past four years we have seen the significant benefits that Lindley Venue Catering’s experience and expertise in stadia catering has brought to our retail operation on matchdays, and we now welcome the opportunity to extend and cement our relationship with the Lindley team as we take another major step forward in putting the County Ground on the map – not just in terms of enhancing the matchday catering experience for our fans and visitors, but also attracting non matchday business and generating incremental revenue which we can then reinvest in the club.
Jonathan Davies, The Lindley Group’s Sales & Marketing Director, added:
Working with the management and in-house team at Swindon Town FC has given us an invaluable insight into their vision for developing the club and the facilities at the County Ground, and we are keen to play a role in helping the club realise their plans and ambitions for the future.