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‘World first’ witnessed at SportsVMT Summit

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Goodison Park, home of Everton FC, was the location for a ‘world first’ on Monday, as ADI ran a live demo from its HQ in Preston during the SportsVMT Summit.

 

The conference audience of club media managers and sport broadcasters witnessed the first use of Adobe Anywhere. With an ADI editor at Goodison Park and an Adobe editor at the conference, both worked on assets stored on the Adobe Anywhere server at ADI, and both contributed to the clip, including a live interview from pitchside along with selected archived footage. The end result was played out to the big screen in the corner of Goodison and viewed back at the summit, receiving plaudits from all.

 

This revolutionary system means all the assets – from high quality video and graphics to sponsor content – are stored in one place, allowing video journalists and editors to access the files they need. Under the bonnet, there’s a lot of clever stuff to allow transmission of files to various devices, including tablets for sign-off by execs, without losing quality. Users of ADI’s LiveVenue can use Adobe Anywhere simply by buying an Adobe Creative Cloud subscription.

 

ADI has also developed LiveVenue with the help of technical partners like Nevion and EVS, and the VMT summit was packed with demos and best-practice information from these companies’ working around the globe. IMG Studios is a content partner which is offering clubs a secure and searchable video content archival service on ADI’s servers, both for in-house retrieval and for licensing to an international audience.

 

A discussion panel on commercialising content brought out the complexity of managing the marketing and monetising of video assets but also the potential for achieving fan engagement in and beyond the venue. During the panel session, Mark Ellis, COO at Middlesbrough FC, advised:

LiveVenue impacts a lot of people. Make sure roles and accountabilities are clear from the start.

 

Ellis also told PanStadia & Arena Management that stadiums need to carefully assess the wide ramifications of HD video production in the bowl, especially in relation to UEFA’s floodlighting requirements for the top divisions in Europe.

by Mark Webb

sportsVMT signage

Middlesbrough FC delivers enhanced matchday experience with ADI screen solution

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Middlesbrough FC and commercial partner Ramsdens commissioned ADI to create a complete screen solution, incorporating not only screen hardware, but also matchday production and content delivery services.

Middlesbrough FC fans can view exclusive club content, live footage, replays and advertising on a giant 51m² LED screen created and installed by specialists ADI. The screen engages fans and offers an effective promotional platform for Middlesbrough FC’s commercial partners like Ramsdens. Middlesbrough FC’s Chief Operating Officer, Mark Ellis said:

ADI’s established position in stadium technology and their tailored, innovative solutions made them a natural choice for this important project. In addition to the state-of-the-art screen, ADI offer us high production values, with graphics and footage that wouldn’t look out of place on a Sky Sports broadcast. These elements have combined to deliver an exciting engagement and promotional platform for the club and our sponsors.

Located in the south-east corner of the 35,000 capacity Riverside Stadium, the giant screen features ADI’s Virtuality 10mm LED product and is 16:9 widescreen in format.

ADI’s in-house production team has worked closely with the club to create a full channel identity for Boro TV, with completely bespoke and branded programming for broadcast every matchday at the stadium. Incorporating interactive, live elements and up to the minute news, exclusive footage and the latest stats and scores, Middlesbrough can entertain fans before the game with an hour-long programme. To build excitement pre-match, live social media feeds, HD highlights and specially shot footage of supporters, players and staff are included in programming, with ADI also creating bespoke graphics for Ramsdens which are shown in-game.

Live content and multiple feeds can be incorporated into matchday programming thanks to ADI’s Live Venue™ platform. Instead of an expensive on-site broadcast studio at the Riverside Stadium, Middlesbrough FC can use ADI’s state-of-the-art galleries at their sports hub in Preston, with live matchday programming delivered through high speed fibre optics in real-time, straight to the big screen.