The Forum in Los Angeles will open on 15 January 2014 following a $100 million revitalisation. Just over one year after The Madison Square Garden Company acquired the Forum in Inglewood, California, the company announced its extensive plans for the venue including working with Chase as Presenting Partner. James L. Dolan, Executive Chairman, The Madison Square Garden Company, said:
Since we first explored the opportunity to acquire the Forum and expand The Madison Square Garden Company’s presence on the West Coast, our vision has been clear: return the venue to its celebrated position as one of the most beloved and well-known venues in the country for the benefit of the community, fans and performers for generations to come
Irving Azoff, the Eagles’ manager and founder of Azoff Music Management, stated:
The Forum is an iconic Southern California landmark and with the vision of The Madison Square Garden Company is sure to become the world’s quintessential music-focused venue. Since the 1970s, the Eagles have a long and rich history with the Forum. The building has played an important role in the growth and development of the band from their early Southern California roots to becoming a worldwide touring phenomenon. With its unsurpassed acoustics and warm intimate arena experience, it’s always been the band’s favorite building to perform in and we’re anxiously looking forward to kicking off the next era of the Forum this January.
The Forum expands MSG’s footprint to the West Coast, and adds a seventh venue to the company’s portfolio of venues. The Forum will book a broad scope of events with a focus on music and entertainment, including concerts, family productions, award shows, television/film productions, as well as a few select sporting events.
BBB Architects is directing the Forum revitalisation, which is inspired by the venue’s original 1967 design, and includes upgrades to the entire venue site. Architecturally, the interior of the bowl will be completely modernized and feature flexible seating, ranging from 17,500 seats to 8,000 seats, enabling the venue to attract a wide variety of events. The arena will be updated with state-of-the-art, technically advanced support systems featuring a unique ‘sky deck’ to accommodate the largest touring concerts, productions and events. Fans will enjoy one of the largest general admission floors in the country, with approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and bathrooms. A tinted glass wall will separate this concession area from the arena floor; ensuring fans do not miss a moment of the performance.
Forum VIP customers will have access to the historic Forum Club, which will be completely re-imagined with thematic music-inspired detailing, and the new Chase Lounge.
The Madison Square Garden Company claims that the new Forum, designed with artists in mind, will have seven star-calibre dressing rooms that feature upgraded amenities.There will be a dedicated area for production and touring crews, which will include an exclusive dining space.
Among the key features that will be resurrected in an effort to replicate the original design is the exterior colour of the venue, which will be repainted to the 1960’s California sunset red.
The 40,000 square foot outdoor terrace surrounding the perimeter of the building will offer upgraded food and beverage amenities to elevate the guest experience. A distinct and iconic Forum marquee that reflects the architecture of the venue will be located at Manchester and Prairie.