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Global leading digital signage and IPTV manufacturer Tripleplay and leading provider of RAM venue management software Triple Jump Technologies (TJT) have developed a unique integration allowing stadium digital signage and IPTV screens to be used for real time fan information, product marketing and queue and crowd management.

Already deployed at Twickenham Stadium as part of its recent £80million upgrade, the Tripleplay and TJT solutions enable any venue to redirect ticket holders to quieter kiosks, towards underperforming target products and to promote special offers, linked in to live data from the TJT platform. This information is delivered via stadium screens and the Tripleplay Digital Signage solution.

Tripleplay CEO, Steve Rickless sees this integration and partnership as a major advantage for Tripleplay:

The connected stadium concept is about more than just linking the stadium to the world wide web or providing media to the fans, it is about delivering an enhanced match day experience for supporters, engaging your ticket holders and maximising return on investment, through connected stadium technologies.

Many IPTV and Digital Signage solutions look to stand alone in their environment, delivering a standard experience, by using the Big Data provided by the TJT platform we can now enable our clients’ spectators to spend more time in their seats supporting the team, less time standing in queues and more time engaging with content.

Roy Yaoz, Chief Commercial Officer at TJT added:

TJT’s RAM Platform enables venues to interpret data from a variety of retail systems and enable an overarching layer of financial, operational and marketing management – this enables the management teams in the venue to action decisions in real time.  This unique business solution creates enhanced fan experience and growth opportunities for our clients. 

The integration with Tripleplay is an extremely important layer of our Smart and Connected Stadium approach. Combining Tripleplay’s robust solutions and TJT’s data and business processes engine provides our customers a unified smart solution connecting business data and fan engagement with measurable returns. Utilising the integrated solution enables venues to fine tune fan engagement content through in context, real time data and real time digital communications to fans. Further more, this cooperation will enable the venues to create new fan journeys taking into account location, business performance, sponsorships and fulfilment – this is a game changer.

 

Stadium managers can use IPTV to display messages to fans, based on realtime data collected from around a venue.

Stadium managers can use IPTV to display messages to fans, based on realtime data collected from around a venue.

Tripleplay’s IPTV and Digital Signage solution is deployed at around 50 sports stadia and arena around the world, including Daytona International Speedway, Wimbledon Tennis, Chelsea FC, Spartak Moscow, Cape Town Stadium, Manchester City and Cardiff City.

TJT Technologies solutions are deployed at multiple stadia and arenas in Europe including Twickenham Stadium, Wembley Stadium, AVIVA Stadium, Southampton FC, Chester Race Company, Liverpool FC and Lords Cricket Ground.

The NEC Group announces partnership with Yü Energy

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The NEC Group has today unveiled a new commercial partnership with Yü Energy, as it becomes the first ever ‘Official Gas and Electricity Partner’ to the Genting Arena.

 

The agreement will enable the energy provider to showcase its brand and products to almost a million visitors to the Genting Arena per year. The Arena is seen as one of the UK’s premier league of arenas – currently ranked in the top fifteen of the ‘Top 100 Arenas Worldwide’ by Pollstar – and hosts major artists and shows from around the globe.

 

Bobby Kalar, Managing Director, Yü Energy said:

We are thrilled to become the Official Gas and Electricity Partner of the Genting Arena. I see this as the beginning of a long and beneficial working relationship between Yu Energy and the NEC Group and we’re excited to partner with someone that share our values and focus on great customer experience.

 

Phil Mead, Managing Director, NEC Group Arenas, commented:

I’m delighted that Yü Energy has joined with us to become the Official Gas & Electricity Partner to the Genting Arena, which will provide the perfect platform to increase their brand and product awareness.

 

Genting Arena Stats:

  • Genting Arena is one of the world’s top entertainment arenas – hosting over 103 shows per year and welcoming over 900,000 people through its doors (2014 figures). Ranked 13th in the list of ‘Top 100 Arenas Worldwide’ by Pollstar, the venue continues to host world class music, sport, comedy and family events.
  • Boasting a flexible arena bowl, the venue can be dressed to accommodate intimate academy events for around 5,300 people, or hold nearly three times this at its total capacity of 15,683.
  • It first opened in 1980 as the NEC Arena.
  • As well as great live shows, the Arena is all about giving visitors ‘more than just the main event’. Following its GBP£29million redevelopment back in 2009, which saw LG become title sponsor, the venue now boasts an innovative pre and post-show entertainment area. Forum Live has gone from strength-to-strength and now hosts everything from acoustic acts and comedians, to dancers and magicians before shows.
  • The Arena continues to attract the world’s biggest events; shows already confirmed for 2015 include Neil Diamond, Take That, Crufts, Mrs Brown’s Boys, Paul Simon & Sting and Maroon 5.
  • The Arena has great catering facilities – provided by multi award winning caterer Amadeus – this means that people can arrive at the Arena and enjoy quality food and drink before the show even starts. Retail catering is available throughout the venue and visitors can enjoy everything from sustainably sourced and freshly battered fish and British chips, to Old El Paso Mexican food bar and the burger kitchen producing superior burgers. Added to this, amplify offers visitors three levels of hospitality: Freestyle, Club and Air. These range from a simple drinks package to premium dining within the restaurant, Air, and are all about ‘taking your experience to the next level’.

YüEnergy

  • Yu Energy are the UK’s newest independent gas and electricity supplier.
  • Yu Energy is the brainchild of Entrepreneur Bobby Kalar who has set a challenge to proof that energy is not expensive or even difficult to understand.
  • Yu Energy is a wholly owned subsidiary of Kensington Power Limited (KPL).
  • Kensington Power Limited is licenced to trade in UK power markets.
  • Having spent millions of pounds securing OFGEM Licencing, Yu Energy is one of only a handful of truly independent energy suppliers.
  • Being a reputed and growing company with a vision to becoming the UK’s trusted energy supplier Yu Energy is poised to see fantastic growth in 2015.
  • The company’s ambitious plans include a vision to develop a brand that customers instantly recognise and trust.
  • Yu Energy’s bold roadmap is set to see the company turnover increase to c.£45 million by trading year three and c.£80 million by year five.

Genting UK

  • Genting UK plc, a wholly-owned subsidiary of Genting Malaysia, trades in the UK as a leisure and entertainment business.
  • Genting Malaysia is part of GentingBerhad which was founded in 1980 and is one of Malaysia’s leading multinational corporations. The company has a market capitalization of c£25 billion, with operations in the leisure & hospitality, power generation, oil palm plantation, property development, biotechnology and oil & gas sectors.
  • The Genting Group has 50 years of gaming experience running some of the most popular land-based casinos and resorts in Malaysia, Singapore, USA, the Bahamas, and the Philippines under the Resorts World brand.
  • Genting UK operate 40 casinos across the UK including the world’s oldest gaming club Crockfords in Mayfair.
  • In Spring 2015, the £150 million Resorts World Birmingham opens, with a unique mix of leisure and entertainment, including the 180-room Genting Hotel, an 11-screen Imax cinema, an outlet shopping centre, a casino, The Vox a 50,000sqft conference centre and a wide range of food & beverage offers.

Man Utd dominate new sponsorship trend to localise partnership deals

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Man Utd dominate new sponsorship trend to localised partnerships

Repucom’s latest European Football Club Income Stream Report shows Manchester United are leading the way in capitalising on new localised sponsorship deals, generating over 350% more income via this new strategy than the next biggest earner, FC Barcelona.

The report examines a selection of 20 of the biggest revenue generating clubs in Europe, whose combined cumulated income totals approximately €5bn*. Alongside the traditional match day, broadcasting, licensing and retail revenues these clubs continue to produce, there is a growing trend towards capitalising on localised sponsorship strategies.

The jump in income generated through this approach, where a club sells its commercial rights locally within a specific market instead of globally and exclusively, is now producing significant returns. It is a strategy Manchester United were one of the first to adopt (that being the 2008 deal with Diageo’s Smirnoff vodka brand as their ‘responsible drinking partner in Asia-Pacific’), and are executing better than any other team.

During the 2013/14 season, 84 localised sponsorship deals accounted for over €54m in income for European clubs. Over 59% of that revenue was generated by Manchester United alone, totaling approximately €32m through 38 deals.

Other clubs in Europe to take advantage of this approach last season were Chelsea FC (13 deals), FC Barcelona (11 deals), Arsenal FC (eight deals), and Manchester City FC (six deals).

It is however a strategy growing in popularity.

Andrew Walsh, Repucom’s football expert, said:

Whilst broadcast rights remain the biggest income stream for clubs in Europe, commercial activities are the second largest contributor, accounting for 29% of all revenues made. Identifying new ways to increase the value of these deals is incredibly important.

In the 2012/13 season, Man Utd signed 13 regional sponsorship deals, adding over ten more the following season. Ahead of the 2014/15 season, new and lucrative deals were also signed by FC Barcelona’s with Tecate, as their official beer in Mexico, Liverpool FC with ComeOn!, their official betting partner in Scandinavia and Manchester City FC with Saigon Hanoi Commercial Joint Stock Bank as the club’s official debit card partner in Vietnam, Laos and Cambodia. According to Andrew Walsh, these agreements show that this new strategy is continuing at pace:

The approach to segment and localise commercial assets is something we are seeing more and more of in football as clubs look to both generate additional income and make increasingly engaging partnerships, tailored to that specific market.

It’s an important strategy for clubs of all sports to take note of, especially as their global profiles rise. Understanding local market forces is vital in realising the most valuable partnerships available to them in order to utilise a commercial strategy which is only just beginning to be tapped in to.