Birmingham’s Edgbaston Stadium has been officially recognised for having the best atmosphere of UK cricket venues in a study of all match days in 2015 undertaken by the England & Wales Cricket Board (ECB).
The atmosphere on the third day of last summer’s Investec Ashes Test Match at Edgbaston received a score of 9.5 out of 10 by the spectators in attendance, which was the highest score of any international fixture or final played in the summer of 2015.
Gareth Roberts, Commercial Director at Warwickshire County Cricket Club, said:
The atmosphere at Edgbaston is world-renowned and differentiates the stadium from any other cricket venue in the country. We are very proud that the atmosphere is ranked by the spectators in attendance as the best in the country.
In recent years we have invested in all elements of our match day experience to ensure that our spectators have a memorable day out at Edgbaston. This has included operating shuttle buses from the city centre, improving parking facilities around the stadium, an increased food and drink offering and more entertainment around the bowl of stadium.
It’s fantastic to see this investment recognised in the scores given by spectators who attended our matches in 2015, and we hope that this will lead to many fans returning in the new season.
The ECB issues post-match surveys to ticket buyers of all UK international and NatWest T20 Blast games, with an opportunity to score 10 elements of the match day experience, including atmosphere, seating, public announcements and the food and drink offering.
Steve Elworthy, ECB’s Director of Events said:
Putting fans at the heart of the game is one of the ECB’s key priorities and the atmosphere at Edgbaston last summer shows how passionate people are about this sport.
The team at Edgbaston are to be congratulated on tapping into this passion and the needs of their community in order to deliver a great event for everyone involved.
It is vitally important for all sports fans to know they are going to be offered a fantastic experience when they come to a cricket match.
This summer, Edgbaston hosts England in the Royal London One-Day International (ODI) on Friday 24 June and the Investec Test Match against Pakistan from Wednesday 3 to Sunday 7 August. Edgbaston also hosts the NatWest T20 Blast Finals Day on Saturday 20 August.
Image: Spectators in Edgbaston’s iconic Eric Hollies Stand during the Investec Ashes Test Match. BIRMINGHAM, ENGLAND – JULY 30, 2015: During day two of the 3rd Investec Ashes Test match between England and Australia. (Photo by Sam Bagnall – AMA/Getty Images)
Our forthcoming Q1 edition will include a special roundtable featuring a number of industry experts from global sports venues – including Melbourne Cricket Ground, Sydney Cricket Ground and Twickenham – discussing the latest initiatives and solutions to optimise Fan Engagement and the Fan Experience.