Hotwire Communications, a leading provider of fibre optic telecommunications systems, is bringing its high-speed broadband services and advanced amenities to ONE DAYTONA. Read more
Home of the Daytona 500, Daytona International Speedway is one of the sports world’s most recognisable stadia, an iconic venue that has attracted spectators from around the globe since its construction in 1959. Read more
Tripleplay, a world-leading IPTV, digital signage and video streaming solutions manufacturer, has been selected by Daytona International Speedway (DIS) to deliver live streaming content, communications, digital menus and interactive TV services to 1,400 screens around its new motorsports stadium. Additionally, Tripleplay becomes the latest partner to join the Daytona Technology Platform Powered by CDW. Read more
The new Daytona International Speedway is complete and ready for this weekend’s Daytona 500®!
Daytona International Speedway (DIS) is the home of “The Great American Race” — the DAYTONA 500®. More than 100,000 fans attend the season-opening NASCAR Sprint Cup each year.
Detroit-based architects and planners with a global focus on sports and entertainment, ROSSETTI, partnered with the International Speedway Corporation, the owners of DIS, to strategically create a new value proposition for the venue. The result was DAYTONA Rising, the USD$400m reimagining of DIS into the first Motorsports Stadium.
Images courtesy: ROSSETTI
The Speedway has been an iconic venue for 50 years, but had not received significant enhancements since it opened. ROSSETTI was challenged to blend the modern amenities of what today’s sports fans demand with the heritage that NASCAR fans expect from the Speedway. In addition, the Speedway was missing opportunities to work with its corporate partners. ROSSETTI started with the vision of ‘what a race experience can be’ for the next five decades. The incredible scale of the 500-acre Speedway complex also drove many of the strategic design decisions. The stadium itself is nearly a mile long. Every stadium in Florida can fit inside its oval track.
International Speedway Corporation and ROSSETTI partnered through immersive Discovery Workshops, extensive design ideation, studies of other NASCAR tracks and research of NASCAR fans. ROSSETTI also studied the historic context of racing on the beach and the conceptual elements of NASCAR racing that led to the Design Parti: Machine on the beach.
ROSSETTI’s innovative design transformed Daytona International Speedway into the first Motorsports Stadium.
The corporate value proposition is a new model for corporate sponsorship and immersive brand activation.
