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All posts tagged Etihad Stadium

Launching on 4 February 2016, in line with the city’s Chinese New Year Celebrations, Manchester City FC’s Stadium & Club Tour will be available in Mandarin, reinforcing the Club’s commitment to the Chinese market, following their recent partnership with state-backed Chinese investors, China Media Capital (CMC).

Visitors to the Etihad Stadium will be treated to an exclusive 90-minute tour of the stadium accompanied by a native Mandarin speaking guide.

The award-winning tour allows fans to immerse themselves in all aspects of the Club’s past, present and future – making it a must-visit excursion for all. Children and adults will have the opportunity to visit the team dressing room and also sit in Manuel Pellegrini’s official press conference seat, exactly as seen on TV. They will emerge pitchside through the player’s tunnel before taking their seats in the dugout and dreaming of the moment they’re called upon to wear the famous sky blue jersey.

This new Mandarin offering from Manchester City FC is the first of its kind in the English Premier League (EPL) and showcases City as an innovative and immersive Club dedicated to their international fans.

Speaking about this exciting new initiative, Blues super striker Sergio Aguero said:

Having visited China on pre-season tour and seen first-hand how passionate our Chinese fans are, it’s fantastic to hear that we will now offer a Club tour in Mandarin. I’m sure the new tour will be a popular attraction for visitors and will allow them to see what goes on behind-the-scenes on a match day at the Etihad Stadium.

An inaugural Chinese themed launch tour will take place on 4 February at 3pm as the city gears up for a weekend packed full of celebrations for Chinese New Year, and will run on 5, 7 and 8 February at the same time.

Introduced as a long term commitment from the Club, the tour will be a regular feature at the Etihad Stadium, available for visitors to book from April. The experience opens just as Manchester prepares for an influx of Chinese visitors following the announcement of a direct China to Manchester flight path. Launching in June, the new direct route opens a floodgate of opportunity across the East and West and firmly places Manchester on the map for Chinese tourists.
Nick Brooks-Sykes, Director of Tourism at Marketing Manchester, the agency charged with promoting Manchester on a national and international stage, said:

This new initiative from Manchester City Football Club is an excellent example of a business tailoring their product to growing visitor requirements. As we prepare to build deeper links with the Chinese visitor market in upcoming months – with the launch of a direct airline route from Beijing this summer – the pioneering new Stadium & Club Tour shows a commendable level of commitment, proving how much Manchester City Football Club values tourists from China and welcomes them to Manchester.

Etihad Stadium, home ground of Premier League football club Manchester City, recently upgraded its irrigation system with the installation of 16 Toro® R Series conversion assemblies.

Installed with new artificial turf covers around the perimeter of the pitch, the football stadium has cost-effectively upgraded its existing sprinklers by replacing only the sprinkler internals, along with some of the nozzles to ensure no water waste. This was all done while keeping the existing body and piping system intact.

Etihad Stadium Head Groundsman Lee Jackson explained the reasons behind the upgrade:

There were no issues with the previous sprinklers we used; however, after seeing a demo of the new Toro conversions kits in July 2014, I was impressed with the fact that there is no stopping point at the edge of each arc. This maximizes water getting onto the pitch itself and not ‘puddling’ on the perimeter.

Jackson also commented on the adjustable trajectories and the benefits this feature will bring:

On a windy day, the adjustable trajectories will prove invaluable in ensuring that there is minimal drift from the spray. The sprinklers themselves are also on a faster movement, meaning quick watering of a full arc when time is restricted.

While Jackson says there are no plans to invest further into the club’s irrigation system at present, he does admit that he will be keeping an eye out for new industry advancements, as he advised:

It would be remiss of me in my job not to look at new products, hence the purchase of the conversion kits, as nothing stands still in any industry and in groundscare it’s certainly no different. Anything that can improve what you already have should be seriously looked at where practically possible.

This latest investment in Toro follows shortly after the club’s recently opened City Football Academy (CFA) took delivery of a 13-strong Toro fleet, comprising of mowers, aerators, sprayers and utility vehicles.

To coincide with this season’s introduction of an expanded Etihad Stadium, Manchester City FC are launching a new initiative designed to give young fans from across the UK the chance to experience their first ever ‘live’ Premier League match.

Designed to appeal to young football fans, aged 5-12 years, ‘My First Match‘ offers young UK fans the opportunity to win a money-can’t-buy, immersive experience, which puts them at the heart of the action at the Etihad Stadium on a Premier League matchday.

Manchester City are working in partnership with national kids’ media titles to launch My First Match via a competition mechanic that runs across a number of Premier League home games.

Open exclusively to competition entrants, winners of My First Match are rewarded with an unforgettable matchday, which includes a Blue Carpet experience where they can high-five the first team players as they arrive at the venue, a Stadium & Club Tour, a pre-match tour of the state-of-the-art City Football Academy, a meet and greet with the club mascots Moonchester and Moonbeam and a chance to stand pitchside and watch their heroes warm up before kick-off.

Each competition partner is offered 5 pairs of tickets for a specific game, with the winners   invited for an extra special matchday for their first experience of live Premier League action.

This immersive, money-can’t-buy, experience reinforces City’s dedication to its legion of young fans, whilst highlighting the Club as a Premier League leader in offering unique and innovative experiences.

Recent signing Raheem Sterling recalls his very first football match:

The first football match I ever went to was Manchester United versus Chelsea in the FA Cup final at Wembley and I was 12 years old. I used to play football with friends as a 10 year old and it makes me just as happy now as it did then.

 

Manchester City Football Club confirms Laing O’Rourke as Construction Partner

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Manchester City FC has confirmed that engineering firm Laing O’Rourke has been chosen as its construction partner for the expansion of its Etihad Stadium.

Laing O’Rourke were the original constructor of the stadium in 2002, ahead of Manchester’s staging of the Commonwealth Games.

In a statement on Monday, City said that design firm Populous would work with Laing O’Rourke on previously announced plans to increase the stadium’s capacity to 60,000. The first phase will see the South Stand expanded by some 6,000 seats, rising from 48,000 to 54,000. With a second phase to see the development of the North Stand.

“The expansion of the stadium is a hugely significant moment for City,” said Tom Glick, Manchester City’s Chief Commercial Officer.

Glick continued: “Manchester City Football Club strives to provide its supporters and visiting fans with one of the best possible matchday experiences in the Premier League and European football. The success of this is demonstrated by games being sold out and rising demand from supporters for more season tickets, matchday tickets, and premium seating.”

Etihad Stadium will increase capacity by up to 14,500 seats

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Manchester City has submitted plans to increase the capacity of the Etihad Stadium, originally designed by Arup for the 2002 Commonwealth Games and subsequent conversion to a soccer venue. Alterations to the Etihad Stadium, including increasing the overall height of the South and North stands and associated elevational alterations, will allow an increase in each stand capacity of up to 6,250 seats and up to 2,000 additional pitch side seats, creating a total match day capacity of up to 62,170 seats (from 47,670). The project put forward for planning permission includes expansions of concourse facilities and alteration to public realm including changes to car parking layout, landscaping and boundary treatments and associated infrastructure works.

The public documents reveal that Populous is the architect and Construction Enquirer reported that Laing O’Rourke is believed to be lined-up as construction partner and is currently working with the club on its regeneration plans in Beswick.

Etihad Stadium capacity increase on the horizon

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Earlier this year, Manchester City Football Club issued a questionnaire to fans and held an exhibition at the Etihad Stadium to present the Club’s options for the potential expansion of the ground’s seating capacity. The capacity of the Etihad Stadium is currently around 47,500. The Club’s two proposed options are to undertake the expansion of the South Stand alone (phase 1), to increase matchday capacity to around 54,000, or to expand both the South and North Stands at the same time (phases 1 and 2), to increase matchday capacity to about 60,000.

In the event of planning permission being granted, it is the Club’s current intention to first proceed with the development of the South Stand. However a phased or concurrent approach – pursuing the additional construction of an extension to the North Stand – remains a possibility.

This proposed expansion of the Etihad Stadium would allow the club to introduce a new Seasoncard for £299, and to improve the hospitality offer.

The club plans a formal public consultation during the the autumn and submission of a planning application to Manchester City Council in December. Spokesperson: Pete Bradshaw, Head of Infrastructure & Corporate Responsibility; said:

Manchester City Football Club strives to provide its supporters and visiting fans with one of the best possible matchday experiences in the Premier League and European football. Games are selling out frequently prior to going on open sale and there is rising demand from supporters for more season tickets, matchday tickets and premium seating. This is why we are considering these expansion proposals.