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iSportconnect debates key event topics

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iSportconnect, the world’s largest sports business network, hosted a panel of high-profile speakers at the iSportconnect Directors’ Club (in association with Euroleague Basketball) at The O2 in London. The event, in Question Time format, covered a range of topics including player behaviour, media and sponsorship rights and the challenges of introducing new sport franchises.

Jordi Bertomeu, the CEO and President of Euroleague Basketball, David Grevemberg, CEO of Glasgow 2014 Commonwealth Games, Tony Scholes, Chief Executive of Stoke City Football Club and Mike Miller, CEO of the World Olympians Association engaged in debate with the crowd and discussed topical issues in the sports business world.

The event, in partnership with Generate Sponsorship, began with an opening speech from Bertomeu and a video on Euroleague Basketball, introducing the delegates to Europe’s premier basketball league. The video detailed some interesting statistics about Euroleague Basketball in Europe, including that the Final Four series will be broadcast live to nearly 200 countries on all five continents.

The debate opened up with a discussion about the importance of media rights evaluation versus other, more technological driven assets when evaluating a sponsorship. The importance of fan engagement for sponsors was generally agreed as being one of the core elements, while larger properties – such as the Premier League – should still highlight the huge global media value that sponsors benefit from.

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iSportconnect Directors’ Club is CEO Question Time

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isportconnect networking tool

Tony Scholes, Temel Kotil and Mike Miller, the CEOs of Stoke City FC, Turkish Airlines, and the World Olympians Association (WOA) are joining the panel for the next iSportconnect Directors’ Club in London on 10 May.

The group will join Jordi Bertomeu, President and CEO of Euroleague Basketball and David Grevemberg, Chief Executive of Glasgow 2014 at iSportconnect’s flagship event.

The iSportconnect Directors’ Club will see high-level sport business executives taking part in a Question Time format debate, followed by live Turkish Airlines Euroleague Final Four basketball action at The O2. For the first time, London will host the Turkish Airlines Euroleague Final Four at The O2 from 10–12 May. Delegates will be invited to a VIP area to enjoy some top quality basketball with other Directors’ Club attendees at The O2.

Attendees have the opportunity to post questions for the panel in advance as well as arrange meetings via the iSportconnect Directors’ Club London networking tool, adding further value to the delegate experience.

iSportconnect Directors’ Club is an invitation-only event open exclusively for CEOs, chairmen and director level executives from governing bodies, sports teams and sponsorship brands. To register interest, please email: william@isportconnect.com