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Daytona Rising: Reimagining an American Idol

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DAYTONA Rising is a US$400m reimagining of an American icon, the Daytona International Speedway.

The major redevelopment will see the addition of five expanded and redesigned entrances or “injectors”, which will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level will feature spacious social areas or “neighbourhoods” along the nearly mile-long frontstretch.

At the conclusion of the transformation, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests, as well as a new PA system to ensure fans can hear announcements and play-by-plays.

Renovation highlights include:

  • For fans with four-day tickets, a special club experience will be available behind the seating area. Accessible from the 3rd and 4th levels, the club will feature a dedicated bar area overlooking the Midway, 21-inch seats and high-end food and beverage options.
  • Numerous upscale hospitality options with seating for more than 500 fans will also be available, along with high-end food and beverage options and premium lounge areas.
  • At the heart of the grandstand experience is the new World Center of Racing – a fan area that offers premium food, entertainment and merchandise options, while paying tribute to the past, present and future of racing’s most recognizable venue.
  • A total of 1,600 video monitors will be positioned throughout the facility, ensuring that fans can follow all the action. All suites and hospitality areas will also include video monitors.
  • Each neighborhood will include public WiFi access, helping fans stay connected and enabling them to use their smart devices that enhance the race experience. In addition, multiple interactive technology experiences will be found throughout the facility.

The project officially broke ground in early July, 2013, and is expected to be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.

For the full project details, go to: http://www.daytonainternationalspeedway.com/Vanity-Pages/2013/Daytona-Rising/DAYTONA-RISING.aspx

To help enhance the race experience, the Speedway is installing a new public address system that will allow fans to more easily hear announcements and play-by-play, both in the grandstands, as well as in the restrooms, concession areas and throughout the concourses.

To help enhance the race experience, the Speedway is installing a new public address system that will allow fans to more easily hear announcements and play-by-play, both in the grandstands, as well as in the restrooms, concession areas and throughout the concourses.

The grandstands have been completely redesigned to help maximize views of the speedway. The front row will be up to 12ft higher across the entire grandstands; all lower-level seats will have improved sight lines. New, upper-level seats will continue to have views similar to the upper levels of the current Petty, Earnhardt and Sprint Towers.

The grandstands have been completely redesigned to help maximize views of the speedway. The front row will be up to 12ft higher across the entire grandstands; all lower-level seats will have improved sight lines. New, upper-level seats will continue to have views similar to the upper levels of the current Petty, Earnhardt and Sprint Towers.

Daytona envisions stadium atmosphere for motorsport

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International Speedway Corporation (ISC), parent company of historic Daytona International Speedway, is transforming the nearly mile-long grandstand into a brand new experience for fans, media, sponsors, drivers and employees. The project, dubbed DAYTONA Rising: Reimagining an American Icon, is scheduled for completion in January 2016 and being carried out in partnership with the design build team of ROSSETTI and Barton Malow.

ROSSETTI began working with ISC through extensive visioning workshops to determine new design themes, programming of the grandstand and master planning of the site. Barton Malow joined the team to lead the design build project. The challenge: transition 50 years of history at the venue into a modern venue for the next 50 years.

According to ROSSETTI Principal in Charge, Jim Renne, the firm analysed extensive customer research to develop the key components for the redevelopment:

What fans want from their in-venue experience has changed dramatically in the last 15 years. Besides the modern amenities, they want to experience a sports community and social atmosphere that they can’t get anywhere else. We will give them that experience.

Daytona International Speedway President Joie Chitwood III said:

The team of ROSSETTI and Barton Malow make ideal partners for the historic DAYTONA Rising project – the single largest investment in our company’s history. We will work together over the next three years to bring our fans, partners, community and the industry a unique experience unmatched in motorsports. We’re looking forward to the kick-off of this project and its completion in 2016.

The vision for the DIS redevelopment emphasises a complete street-to-seat fan experience.The architectural design of the grandstand is a visual and experiential interpretation of racing itself that will immerse fans in the experience. In place of the current grandstand will be a modern, 120-feet high structure that spans nearly a mile along the front straightaway. The design creates a modern stadium-like atmosphere by using contemporary forms and materials.

new daytona rossetti 184

Sponsors will have the opportunity to create a brand immersion experience at each of the five new entrances (‘injectors’) along International Speedway Boulevard. Escalators will deliver fans to ‘neighbourhood’ social areas – each the size of a football field. The central neighbourhood, the World Center of Racing, will celebrate the history of Daytona International Speedway and its many historic moments throughout more than 50 years of racing.

The DAYTONA Rising project provides a series of construction challenges with the replacement of seating, re-construction of the Sprint tower, added amenities throughout the concourse, and improved access/egress walkways for fans – all of which will take place in between hosted race events over the next three years.

Daytona Rising facts and figures.

Daytona Rising facts and figures.

Circuit of Wales granted outline planning approval

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A full Blaenau Gwent County Borough Council meeting has decided in favour of the building of a £280 million motorsport circuit near Ebbw Vale. The developer Heads of the Valleys Development Company will now continue to seek public and private finance, having secured a £2 million loan from the Welsh Government. The developer promises a low carbon automotive centre of excellence, the creations of thousands of jobs and £50m annually to the UK economy.

The first phase of this multi-purpose development will be the construction of an international specification motor racing circuit, including hotel, commercial and retail complexes. It will include a 3.5 mile track, Motocross and international karting tracks, and off-road driving facilities. A racing academy will also nurture the finest up-and-coming talent in Wales and the UK.

The developer aims to make the automotive park one of the world’s leading sustainable developments targeting the growth of low-carbon industries and events. It will be a hub for research and development companies who are seeking to push the boundaries in environmental technology and energy solutions.

 

Silverstone strengthens corporate team

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Amanda Macchi has joined Silverstone as Head of Corporate Sales.

She brings a wealth of experience to the role, having previously worked for a number of international hotel companies. She was Director of Sales and Marketing at The Belfry from 1991 to 2000 and has been actively involved in a number of international golf events, including the Ryder Cup in 1993, 2002, 2006 and 2010.

Macchi will oversee the corporate sales team, building on The Wing’s success in its first two years and establishing it as a go-to venue in the corporate sector.

Macchi said:

Silverstone’s award-winning conferencing, exhibition and event facilities are a fantastic proposition for business clients. Working with the sales team to build on the venue’s presence in the corporate events sector is an exciting challenge, and I’m relishing the opportunity to continue driving the business forward.

Amanda Macchi.

Amanda Macchi.

Silverstone Race Makers for motor sport summer

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Inspired by the success of the London 2012 Olympics Games Makers, Silverstone has recruited 105 volunteers to lend their support at two of the biggest motor sport events on the UK sporting calendar: the 2013 FORMULA 1 SANTANDER BRITISH GRAND PRIX (28 – 30 June) and the 2013 Hertz MotoGP British Grand Prix (30 August – 01 September).

The recruitment process saw applications from enthusiastic volunteers across the British Isles, who were keen to get involved and help out at their favourite motor sport events. As with the Olympics, the Race Makers will take on a variety of invaluable support roles over the course of both race weekends, including greeting fans, directing attendees around the circuit, checking tickets and offering help and information where needed.

Richard Phillips, Managing Director, Silverstone Circuits Ltd, commented:

We received over 1,000 applications which were narrowed down to a select group of 105. The Silverstone Race Makers will help us to ensure the smooth running of these fantastic events and add to the atmosphere at both British Grands Prix. It is a great opportunity for motor racing fans all over the country to get involved in their favourite motor sport events and the Race Makers can’t wait to get started.

While not strictly part of the recruitment criteria, many of the Race Makers – aged from 18 to 70 – are motor sport fans themselves, with interesting stories to tell – one couple even came to the Formula 1 British Grand Prix for their honeymoon.

Race Makers stand out from the crowd.

Race Makers stand out from the crowd.

Silverstone Circuits awards trackside hospitality facilities contract

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Following a competitive tender, Silverstone Circuits has appointed Detail for three years to design, manage and construct the circuit’s official trackside hospitality facilities.

Detail was commissioned to design a vibrant yet relaxed environment for over 7,000 covers at Lakeside Terrace, Silverstone Six and Club Silverstone. The latest designs for 2013 build on the success of previous events and incorporate a new look and feel to the settings using Detail’s unique walling and continuous length graphic systems.

Richard Phillips, Managing Director of Silverstone Circuits said:

In the recent tender process Detail demonstrated their ability to produce strong creative designs that are cost effective and meet our objectives. Silverstone have enjoyed a long and healthy working relationship with Detail and I look forward to continuing with this to 2015.

James Mason, Managing Director of Detail Ltd added:

I know our team see this as a natural progression of our working relationship that spans many previous Grand Prix at Silverstone. At Detail we care passionately about the design, attention to finish and the overall guest experience whilst being ever conscious of tight timescales and dependable delivery.

The sole supply agreement for 2013 – 2015 formalises the former separate arrangements for management of Silverstone’s technical implementation by Detail and the hospitality design and construction work.

Silverstone has chosen Detail to create its trackside hospitality spaces.

Silverstone has chosen Detail to create its trackside hospitality spaces.

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