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All posts tagged naming rights

GE Oil & Gas Arena, Aberdeen is result of naming rights deal

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GE Oil & Gas and Aberdeen Exhibition and Conference Centre  have entered into a 10-year agreement which will see the Arena being renamed the GE Oil & Gas Arena, Aberdeen. The sponsorship was brokered by BDS Sponsorship acting on behalf of AECC.

Rod Christie CEO of Subsea Systems at GE Oil & Gas said:

Our business is experiencing tremendous growth, we are busy recruiting additional employees and this deal will help us to create awareness of the fantastic opportunities the oil and gas Industry offers and promote the GE Oil & Gas brand across the region as an employer of choice.

Brian Horsburgh, Managing Director of AECC commented:

We are delighted to have a global brand company such as GE Oil & Gas as a key sponsorship partner. We see many positive benefits from working with them and we are looking forward to developing these with the GE Oil & Gas Team.

GE Oil & Gas Arena has been selected in the Best Large Venue category of the Scottish Event Awards. Recently released year-end figures for the 2012-13 financial year reported total number of events held at the venue up by 8% to 611, with event size increasing for many sectors. In the past 11 years, turnover at the AECC has nearly trebled from £2.5m in 2001-02, to £7.1m in 2012-13.

The business mix has changed noticeably in the last year, with further growth of the exhibition sector as well as in conferences and small meetings (under 100 people), and substantial growth in banqueting.

The AECC has increased its economic contribution to Aberdeen City and Aberdeenshire from around £12m in 1989, to an estimated £109m last year, and supports over 1,000 jobs in the Region.

New stadium sponsor for Bishop’s Stortford

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Conference South club Bishop’s Stortford have announced a new stadium sponsorship deal with locally-based sports retailer ProKit UK.

The club’s Woodside Park base will be known as the ProKit UK Stadium for the next five years.

Bishop’s Stortford’s Commercial Director John Turner said:

We have worked very closely with ProKit UK Managing Director Mark Warwick and his ProKit UK team over the past couple of years with our own playing kit, training equipment and sportswear supply, and our 850 boys and girls within the youth and community club have many more years’ experience than us of ProKit.

This is a great joint venture for the club and ProKit, we are all very excited at the opportunities this will open up for both parties.

Essex-based ProKit UK are one of the UK’s largest equipment suppliers, from grassroots to the professional game and are currently official suppliers of kit and equipment to the Football League, official suppliers of Macron benchwear to the Ryman League and equipment suppliers to professional football clubs in the Premiership, Championship and Football League.

first direct arena naming rights deal in Leeds

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 L-R Mark Mullen of first direct and John Sutherland of SMG Europe.

L-R Mark Mullen of first direct and John Sutherland of SMG Europe.

first direct has concluded a major sponsorship deal with SMG to give its name to the new and ground-breaking arena in Leeds as part of a five-year naming rights agreement. The 13,000 seat venue which opens in July 2013 will now be called the first direct arena.

This is the first major sponsorship the bank has undertaken in its 24 year history and means the name of the multi-award winning customer service champion will become ever more familiar with the many thousands of fans who attend the concerts and performances to be hosted at the arena.

Mark Mullen, Chief Executive of first direct commented:

This is a really exciting move for first direct. Leeds is the city that has made us who we are and we’re thrilled to be able to support such a major development for all the people who live and visit here.

It’s the first time we’ve undertaken such a major sponsorship but we’re often referred to as banking’s best kept secret so this should certainly put us on the map.

John Sutherland, Managing Director of SMG Europe who run the arena, said:

SMG Europe is totally committed to operating world class arenas that are supported by world class commercial partnerships. We are delighted that such an iconic and customer focused brand is partnering with us to deliver the outstanding customer experience that will be offered at the first direct arena.

The first direct arena will have a pre launch event on 24 July with Bruce Springsteen, followed by its official opening by Sir Elton John on 4 September. The £65m venue, which features a unique fan shaped design, the best acoustics in Europe and an innovative and striking design, is already attracting the biggest names in the entertainment industry.