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Wincor Nixdorf recently announced that it has entered the hospitality market to offer stadia and entertainment venues the ability to maximise revenue opportunities. The move is supported by the launch of cloud-based Kappture PoS software to help venues deliver seamless payment solutions, and an enhanced customer experience.

Backed by Wincor Nixdorf’s strong foundation in retail, the company’s innovative cloud-based, tablet point-of-sale (POS) solution will be available to provide real-time payment data, allowing financial, IT and operational staff to gain a complete picture of performance across a venue to make important sales decisions and reduce support calls as a result.

With 83 per cent of stadium visitors buying drinks and 74 per cent buying food on match days[1], there is a need for efficient payments to meet ongoing demand. As part of the solution, the POS software manages credit and debit card transactions, including contactless payments and wristband payments. The move will build on Wincor Nixdorf’s already strong global foundation and accelerate the company’s position in hospitality, attracting customers worldwide.

Wincor Nixdorf’s entry into the hospitality market builds on the success of its most recent new business win with the Rugby Football Union (RFU), thanks to its partnership with Addvance IT. The solution has been selected by Twickenham Stadium (pictured above) for its speed of transactions, customer service benefits, ease of operation and access to real-time business information.

Craig Bevan, Managing Director, Retail at Wincor Nixdorf, said:

We are delighted to be working with stadia and entertainment venues globally to enable them to deliver efficient transactions. Using our proven ability in retail, we will ensure high uptime of checkouts to provide maximum revenue opportunities and most importantly, help to ensure that customers receive a quick and easy payment experience.

 

[1] Data gathered from Future Foundation

 

Revenue Optimisation and Technology in Stadia are just two of the special conference roundtable sessions that will be held during next week’s unmissable Stadia & Arena Asia Pacific 2015 event – the region’s largest conference & exhibition for sports venue design, build, management, operation, fit-out and technology. Over 50 industry expert speakers (including many end-users) will be imparting their invaluable knowledge and advice, with 40+ industry-leading producers and suppliers to be showcasing their innovative products and solutions. If you haven’t already secured your place, then make sure to register online TODAY at: www.saevents.uk.com

 

If you haven't already registered to attend Stadia & Arena Asia Pacific 2015, then make sure to do so online today at: www.saevents.uk.com

If you haven’t already registered to attend Stadia & Arena Asia Pacific 2015, then make sure to do so online today at: www.saevents.uk.com

Southampton FC implements unique queue-busting smartphone app

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Premier League club Southampton Football Club (Saints) is implementing Qjacker™ from Verteda Ltd (formerly Agilysys Europe Ltd) at St Mary’s Stadium, enabling fans to pre-order food and refreshments from their smartphone or desktop – and so avoid queues at concession stands in the public concourse areas.


Jochen Hartmann, Director of Commercial Operations at the Club, said:

Southampton FC originally chose Verteda as a strategic partner because we wanted to improve customer service, increase sales and have the ability to tailor our offerings. Qjacker is part of our on-going commitment to offer more to fans and ensure we can deliver a consistently excellent customer experience.

With a capacity of more than 32,500, St Mary’s is a UEFA 4-star rated stadium and is the largest football stadium in the south of England outside of London. In addition to busy concession stands in the public concourse areas, St Mary’s has 47 Executive Boxes, serving up to 500 VIPs, plus six dedicated hospitality suites and lounges with a combined capacity of over 1,350 guests.
The unique Qjacker app, downloaded for free in the App stores or at www.qjacker.com, enables people to pre-order in-venue snacks and refreshments online or using their smartphone. With Qjacker, the customer’s smartphone becomes, in effect, another POS terminal: a secure extension of the venue’s food and beverage operations.
Time and motion studies have shown Qjacker enables stadia to better cope with “pinch points” and serve as many fans as possible in limited time frames: in-venue studies showed reductions in serving time from 10 minute’s queuing to only 40 seconds. Stand-a-lone of fully integrated with Verteda’s InfoGenesis POS, Qiacker creates new opportunities for operators to tap into latent revenue within their stadia, arena or entertainment venues, helping generate 5-10% of incremental sales for every event – and 20-30% increase in customer spend.
Saints fans will be able to download and use the Qjacker app on a trial basis.

 

Hartmann said prior to the trial:

We are trialing Qjacker on 18th October, with up to six dedicated Qjacker lanes. By enabling pre-orders, our objective is to better support our serving staff, further increase speed of service and reach more fans in limited time windows.

Verteda Ltd’s Sales Director, Trevor Roberts, added:

We are delighted Southampton FC is extending its investment in Verteda’s innovative technology. One of the biggest frustrations for sports fans and concert goers is queuing for refreshments. We created this smartphone app so fans can pre-order before a match or event, from their desktop or a smartphone. Our surveys have confirmed we are creatures of habit and revealed most orders are placed as far out as 24 hours in advance of the event and whilst en-route to the venue – fans then collect their order with no fuss and no wait. Our primary goal is to help our customers deliver an even better fan experience at their venue and where we are achieving this the commercial returns have looked after themselves.