Horseracing is Britain’s best value day out for sports fans and business, according to a new report published this week by the Racecourse Association. The research, conducted by Deloitte, analysed the cost of a corporate hospitality box for ten at sporting venues, an increasingly popular way to do business.
The lowest priced packages, at under £1,000, are mid-week race meetings and Football League games. Also at the lower end of the price range are weekend racing fixtures and Twenty20 Cricket which are both achievable for under £1,500. Hospitality at a domestic rugby game will cost a business in excess of £2,100, with a Premier League game topping the chart at over £3,300.
Even racing’s premier events, including the Cheltenham Festival, Grand National meeting and The Derby, are less expensive to attend than Wimbledon, the British Grand Prix or an England Test Match. Per person, corporate hospitality is available at these events from £118 at the major jumps festivals and £181 on the flat. Equivalent costs at other premier international sporting events start at £191 for an England Test Match, £618 for Wimbledon and £1,074 at the British Grand Prix. RCA Chief Executive Stephen Atkin commented:
We’re delighted with these findings which confirm that corporate hospitality at racing provides great value for money as well as an excellent way to do business. British racecourses offer a fantastic range of options for businesses to take advantage of both at weekends and during the week. The nature of an afternoon’s racing allows plenty of time to invite clients and their guests with the full afternoon to engage with them and enjoy the fantastic sport on offer in a private facility.