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Jerry Goldman, former SMG General Manager at Nassau Coliseum in New York, will join the U.S. Bank Stadium staff later this month.

A proven leader within SMG, Goldman is an innovative and respected industry professional, with 23 years in sports and entertainment management. He will support U.S. Bank Stadium as the Assistant General Manager under the direction of Patrick Talty, General Manager.

Goldman has a vast skill set encompassing all aspects of venue management, special events planning, production, and negotiating contracts with vendors, promoters, unions and tenants. He recently served SMG as the General Manager at Nassau Coliseum in Uniondale (Long Island), NY. Nassau Coliseum is a 17,500-seat multi-purpose venue and home of the NHL New York Islanders, with an attached 60,000sqft Exhibition Hall.

In addition to his work with the Nassau Coliseum, Goldman played an integral part in opening and booking two major entertainment venues, putting both places on the map for world-class concert tours. He served as the Booking Manager for Gwinnett Arena, a 10,000-seat venue in Suburban Atlanta, from 2003-2005 and the Assistant General Manager at BOK Center, a 19,000-seat arena in Tulsa, OK, from 2007-2012. He has also served SMG as a Regional Booking Director since 2005, overseeing the programming of up to 20 SMG-managed arenas in ten different states.

Goldman looks forward to working with not only the Minnesota Vikings but all the varied events U.S. Bank Stadium will host. He has successfully managed full building schedules with NBA (San Antonio Spurs), NHL (New York Islanders), WNBA (San Antonio Silver Stars and Tulsa Shock), CHL (Tulsa Oilers), ECHL (Gwinnett Gladiators) and AHL (San Antonio Rampage) franchises, along with the San Antonio Stock Show and Rodeo.

General Manager, Patrick Talty, commented:

Jerry is a perfect addition to the growing team. He will be able to truly hit the ground running and will be integral to securing world-class events for U.S. Bank Stadium.

Talty has been supervising the stadium management staff since January 2015.


U.S. Bank Stadium sign being lifted into place. The venue is now more than 65% complete, with the stadium slated to open end of July 2016


About U.S. Bank Stadium

U.S. Bank Stadium, owned and operated by the Minnesota Sports Facilities Authority, is a multi-purpose stadium and home to the Minnesota Vikings. The 65,400-seat stadium is located in the heart of Minneapolis, Minnesota. With 137,000sqft on the stadium floor and six club spaces throughout the building, this state-of-the-art facility will host prominent national and international programming including the Minnesota Vikings, concerts, family shows, sporting events, conventions, trade/consumer shows and corporate or private meetings and events.

U.S. Bank Stadium is set to open summer 2016 and has been chosen as the site of Super Bowl LII (2018) and the NCAA Men’s Final Four in 2019.

U.S. Bank Stadium is an SMG-managed facility. The concessionaire is ARAMARK.


Further information on the venue can be found at:

You can also watch the latest timelapse video, which shows the stadium now nearly 65% complete, online at:



Stadium Managers Association (SMA) News

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SMA held its annual vote for the 2014 Board of Directors at the recent Seminar in Palm Springs, California. The membership offered appreciation to President, Dave Scott, who was not able to complete his term after he took a position outside of the industry. The Board thanked Past President Joe Abernathy, VP of Stadium Operations for the St. Louis Cardinals, who stepped in to complete Dave’s term.


Corporate Director, Mike Grindle, Business Development Manager with BASF, was thanked for his 4-years of service to the Board, as his term ended in February 2014. Mike has been a strong voice on the Board for corporate sponsors, and will continue his support by acting as a resource for the new Corporate Director.


Troy Hoberg, Vice President of Business Development for Hunt Construction, was elected as the new Corporate Director for a 4-year term beginning February 2014. Mark Burk, Director, Rice-Eccles Stadium, was elected to serve a 3-year term as the College Manager Director. Jim Minish, Executive Vice President and Chief Operating Officer of the New Jersey Sports & Exposition Authority, was elected to serve a 3-year term as a Stadium Manager Director. And Joe Abernathy, VP of Stadium Operations for the St. Louis Cardinals, was elected to serve a 3-year term as a Stadium Manager Director.


Following the general election, the Board elected officers to serve a 1-year term beginning in February. Mark Burk, Director, Rice-Eccles Stadium, was elected as President, Tony Pereira, Senior Director of Ballpark Operations at Safeco Field, was elected as Vice-President, and Troy Brown, Senior Director of Event Operations at the Chicago White Sox was elected as Secretary/Treasurer.



The Stadium Managers Association (SMA) is an organization that educates and provides industry resources to assist professional and collegiate stadium managers in achieving the highest levels of facility administration and operation. SMA supports and promotes the professional relationships and networking among stadium managers, league officials and industry suppliers that contribute to the success of our members. The Association is committed to being the primary industry resource for Sports Facility Managers and Leading Suppliers in the stadium industry. PanStadia & Arena Management magazine is proud to be a Media Partner to the Association.

ESSMA Profile on Stadium Manager, Stephan Rehm of the BayArena

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On February 12, 2014, ESSMA staff visited the BayArena in Leverkusen to talk with Stephan Rehm to discuss the responsibilities of being the venue’s Stadium Manager. As PanStadia & Arena Management is the Official Media Partner to ESSMA and its members, we wanted to share this insightful Q&A with you.

Q: Can you describe a perfect ‘day at the office’ on a matchday?
A: The best would be that you have nothing to do on a matchday. It’s a big organisation here at Leverkusen; we have around 1,200 people working here on matchday for the club (e.g. security, other staff, volunteers, catering, etc.), so everything has to be well organised. It’s not a one-man show. At the end there must be one responsible and that’s where I come in. I know that normally everything is done 1 day prior to matchday. On matchday I need to be there to control everything by talking with my colleagues, to get a feeling about the event and also to show them they can rely on me if needed. In the best case, a perfect event/match is when you can watch the game without any interruption. Unfortunately it’s not every time that you have this possibility, but that’s part of the job of course.

Q: Is there one thing that you would do different as stadium manager?
A: Of course there is always room for improvement. I believe the organisation here is quite good and normally we don’t have any problems. However, tonight there was a small incident with pyrotechnics. We find a lot of things before the games thanks to body searches and the things we can’t see, we would expect to be noticed by security. Afterwards, we always find the people responsible thanks to good security and Dallmeier’s CCTV camera system that we’ve had in use since last year. Normally, German law states that we have to pay the fine, but when we find the people responsible, the away team also have to pay a fine to the DFB. This because it’s impossible to find everything the fans are hiding.

Q: What’s the accomplishment you are most proud of?
A: I think ‘proud’ is not the right word. It’s very important that we have a lot of employees and this is the reason why the system here at Leverkusen works well. Most of the people are at the club the whole week and we know each other well. We have our own security staff here and technical workers at the club so everybody is working together and this is crucial.

Q: What are the biggest challenges in the stadium industry?
A: The technological part is a big challenge for sure. We have to think about all the novelties available on the market and choose which investments can be most effective for us. As a club we want to be in the front row concerning technology implementations. That’s why we have to follow-up the market every day to keep track of newest technology. We at Bayer 04 Leverkusen would like to be a trendsetter by giving the good example with new things, like we did well with our new roof, Stadium Vision, and the ice lab for the team. Even NBA-players came here to make use of our infrastructure. We’re really proud that we can offer this setting to our players and these things are really important to us. Our upcoming renewals are the counters, concessions and some other things. Through this we want to provide other clubs with the knowledge we have and this is where ESSMA could help the clubs get in contact with us should they like to know more about our systems.

Q: Would you agree with the statement ‘In future stadiums there is more than just football needed to be profitable’?
A: When I started in 1999, we had a VIP area for 400 people, no meeting rooms, no conference rooms; nothing like that. After our expansion and renovation, we now have space for around 2,500 VIP’s, for conferences, and 12 meeting rooms so we can cater to a wide range of events. This is the way to bring more people to the stadium during the week and to get more profit from your stadium. You don’t need live concerts to be multifunctional. Concentrating on the neighborhood is more important for us than to make little money out of one or two concerts a year. Our focus on the pitch is on football.

Q: What has changed the most in the last five years in stadium management?
A: I especially think about IT, because five years ago there was almost nothing controlled by IT. Five years ago there was no automatic ticketing control, cashless payment system and Wi-Fi in the BayArena. Almost everything changed the last years. IT is good for different kind of reasons, but sometimes the system (internet connection) can be down so you have other problems than five years ago. I think the next five years there will be a lot of changes again, even in two years: everything goes faster and faster.

Q: How do you keep updated with all the latest technologies and best-practices?
A: ESSMA, for example, is one partner where we find new things because there are so many people in the association, so we can hear what they are doing in Ukraine, Portugal or in France for the Euro 2016. We are not in competition with other clubs, except on the pitch of course. It’s important for everyone to understand that we aren’t in competition with the stadium management of other clubs. There are expert groups for IT in Germany and they meet a couple of times a year to discuss all the new things. This is important for everyone to improve everything like the security system. We are also establishing an Expert Group for the head of event management for the entire first and second German league because all this knowledge is really important. It’s important to have safe stadiums. ESSMA could maybe do the same in Europe, so the clubs can compare all different kinds of systems to choose the system that suits them best. For our new chair system (standing vs. seating) we did the same: we went to Stuttgart and Düsseldorf and afterwards we decided to choose the Stuttgart system and adapted it to our facilities. Thanks to ESSMA, clubs can easily get in contact to exchange information about their management. The Turkish market is also a really interesting one because they are in a huge growing phase. I hope we can get some good ideas there. With Wi-Fi, everything is possible, but we won’t abuse it to know everything of our fans, because then they won’t use it. It’s important to make a selection of the information that you can use to improve the fan experience and don’t try to gather everything in your data that is useless. In this case ‘less is more’!

Q: Which skills are the most important as a stadium manager?

A: You need good employees, without them you are lost. So, the team skills are important. But you also need confidence in the policemen, fire brigades, the city: all the actors involved. This is very important to avoid problems during an event. This is one of the reasons why we think our stadium is doing good. It is also important not to forget all of the volunteers: that’s why we organise things for them to show our appreciation for their good work. So in my opinion the most important skills are confidence and good knowledge of your people in the club. Being a good ‘people’ manager can make you a better stadium manager.



John Smith’s stadium in Huddersfield settles ownership and development plans

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Huddersfield Town, Huddersfield Giants, Kirklees Council and Kirklees Stadium Development Ltd (KSDL) have signed a new agreement which safeguards the future of their unique collaboration at the John Smith’s stadium.

This historic agreement confirms the founding principles of three-way partnership and joint ownership of the stadium complex, and paves the way for a major new leisure development with the stadium at its heart.

The agreement ensures the transfer of KSDL shares to HTAFC, returning the ownership of the company to 40:40:20 (HTAFC, Kirklees Council, and Giants respectively) safeguards the rights of both clubs reaffirms that the stadium is a community asset commits the partners to work together to promote its commercial success ensures that the success of the stadium will be used to strengthen the financial security of both clubs.

The agreement also puts the full weight of the partners behind the exciting plans for HDOne, the major leisure development on the stadium site which is set to bring millions of pounds of new investment and hundreds of new jobs into the local economy.

Sir John Harman, chairman of KSDL, welcomed the agreement:

Everyone involved with the partnership deserves great credit for the spirit in which they have come together, put narrow self-interest aside and seen the wider benefits of collaboration. This partnership opens significant new commercial opportunities that would not otherwise be on the table. Both clubs are committed to being financially responsible and sustainable and this agreement will certainly help to underpin their future viability

It’s well known that there has been a dispute over the ownership of KSDL in recent years. Confidentiality has obviously had to be the watchword during prolonged negotiations and perhaps inevitably there has been public speculation as to the motives of the parties, but I can say now that both owners and the Council have acted throughout with care and propriety in their wish to ensure that their club’s interests, and the public interest, are protected. Dean Hoyle continues to make a significant personal financial commitment to take Huddersfield Town forward and part of that has been his determination to secure the club’s on-going stake in its home stadium. Ken Davy took on the onerous task of rescuing Huddersfield Town from administration in 2004 and putting the club back on a viable footing at considerable personal cost, at the same time as building up the Giants.

What is less well known is that Dean and Ken, both determined to ensure the success of their own club, have also shown great vision in finding a basis for this agreement, and Kirklees Council has had an important role in enabling and encouraging them to do so. There have been numerous difficulties but they have been overcome. The Council as part owner has also played a vital role in reinforcing the spirit of partnership on which the stadium was built – this is a community stadium and we all want to see it contribute fully to the life and economy of the district.

As part of the agreement, Dean Hoyle will pay £2m to redeem Ken Davy’s personal loans to Huddersfield Town made in the period after he ceased to be the majority share holder of the Football Club. The 40 shares will be transferred for a nominal value of £1.

Wembley retains ISC as lead security provider

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Wembley National Stadium Limited (WNSL) has retained Integrated Security Consultants Ltd (ISC) as lead provider of security services to Wembley Stadium for a further five years. ISC first won the contract in a 2009 competitive tender and has since impressed the operator with its development and investment in the 90,000 capacity stadium. ISC Managing Director Pat Carr said:

We believe WNSL has extended our contract because the management team and work force have a distinguished track record in helping the National Stadium deliver world class events and welcoming the biggest names in sport and music.

We have totally integrated with the Wembley management team to the extent that our team is perceived as an internal department of the National Stadium. ISC’s senior management has proven its expertise in delivering a service fit for this iconic venue and we are proud to have been awarded the extension of the Wembley contract. We look forward to building on the strengths of this partnership.

ISC Managing Director Pat Carr.

ISC Managing Director Pat Carr.

ISC’s Permanent Security Team, headed by ISC’s Head of Operations Bob Milnes, will continue to provide Wembley with 24/7 integrity and full building security. The company also provides corporate security for Club Wembley and conference and banqueting security at events, which welcome up to 10,000 people. As part of the contra, Carr remains Wembley Stadium’s operational planning consultant and part of the senior crowd safety team. ISC managers also undertake key roles at matches and major events, such as response team managers, safety officers, pitch security, corporate and VIP area security, customer services teams and stadium announcers.

ISC’s operational duties at Wembley range from site patrols and monitoring CCTV to ensuring the Stadium’s environmental ‘switch-off’ policy is being adhered to. As the first point of contact for visitors, the company’s security officers place customer service at the forefront of their duties. ISC provides 24-hour security, 365 days a year, liaising with the Metropolitan Police, Brent Council and WNSL to ensure the integrity of the venue and its patrons.

Bayer 04 Leverkusen new Managing Director

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Michael Schade will succeed Wolfgang Holzhäuser as Managing Director of Bayer 04 Leverkusen Soccer GmbH on 1 October. Schade has been a member of the shareholder committee for Bayer 04, the supervisory board of the Bayer Bundesliga team, since March 2007.

A journalist by trade, Schade has been Head of Communications at Bayer as Executive Vice President with responsibility for the Group’s global communications activities.

Bayer CEO Dr. Marijn Dekkers said:

Michael Schade has contributed greatly to Bayer Communications over many years and in many different capacities. Under his leadership the organisation of global communications was recently restructured and preparations initiated for multiple events celebrating the company’s anniversary.