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All England Tennis Club uses innovative graphics to show visitors the way

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As the Wimbledon Championships got underway this year, enhancing the visitor experience took a new turn. With over 35,000 visitors per day during the prestigious lawn tennis fortnight, unmissable graphics were the latest wayfinding development to keep the fans and traffic safely on course at the event and on leaving for home.

Championship manager Matt Crawcour said:

Providing the best possible visitor experience is hugely important to us. A big part of this is to provide information for everybody to move safely and efficiently with minimum queuing and delays.

The unique Applied Media floor-applied graphic system has been adopted as part of an experimental signage scheme designed to contribute towards continuous safety improvements. The scheme enhanced pedestrian, wheelchair and vehicle movements in and around the world famous venue in South West London.

The system, which is more usually employed for high impact advertising campaigns, provided clearly visible route markings to help the large visitor numbers enjoy even more of the Championship experience.

The London Borough of Merton also approved the system as temporary signage on the macadam footpaths around the perimeter of the Wimbledon complex. The signage safely guided the queue for tickets and the authority were impressed with results and performance and are assessing potential for future events in the borough.

Business development director for Applied Media, Larry Walsh said:

This innovation has been specifically developed to facilitate branding, advertising and signing opportunities in new and sometimes difficult to access locations. Sports fans will be familiar with the Applied Media graphics which were also adopted to provide branding in the challenging tidal environment at this year’s BNY Mellon Boat Race in London. Last year our parent company also worked closely with Transport for London using similar technology to apply and remove 120 kilometres of temporary games lanes for the Olympic and Paralympics games.

The panels are designed for use in areas with heavy pedestrian activity and can be overrun with vehicular traffic. The panels are easily laid on any sound surface and then quickly lifted without damage to the substrate or leaving adhesive residue.

Crawcour added:

Following the success of this year’s trials we may consider further opportunities to roll out Applied Media at Wimbledon next year.


Wimbledon helped traffic and fans get around more easily with its new signage.

Wimbledon helped traffic and fans get around more easily with its new signage.

New ITS planning tool for cities hosting large events

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The STADIUM ITS online guide has been developed to support cities which are hosting large events and is available free. The guide features an interactive ITS Decision Support Tool that helps cities to choose the most appropriate Intelligent Transport System (ITS) applications to respond to transport challenges.

The city of Curitiba is currently making practical use of the guide while preparing for the 2014 FIFA world cup in Brazil. The city identified ITS applications to improve public transport management, and is, among others, installing passenger counting for bus rapid transit lines.

Maurizio Tomassini, STADIUM project coordinator, said at the launch of the tool:

The online guide is a reference to understand and discuss intelligent transport systems in cities. It can help authorities to make fact-based decisions on ITS tools to manage transport challenges caused by large events.

Patrick Mercier-Handisyde in charge of STADIUM from the European Commission added:

The guide is the outcome of one of the key projects in international cooperation with India, South Africa and Brazil supported under FP7.

The guide is based on the experience made at the South Africa World Cup (2010), the India Commonwealth Games (2010) and the London Olympics (2012). At these three events the FP7 co-funded project STADIUM demonstrated how Intelligent Transport System (ITS) applications can help to manage the transport challenges arising from large events. The online guide fosters the decision making process to identify the most suitable and sustainable technologies.

The guide is available online free of charge: