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All posts tagged Wembley Arena

Wembley Arena to be re-named the SSE Arena

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AEG and SSE have signed a decade-long naming rights deal with Wembley Arena that will see the famous London venue re-named the SSE Arena from 1 June.

The money raised from the partnership will be used to complete a general upgrade of the foyer and concourse areas, and to create ‘SSE’ customer lounges.

Tom Miserendino, CEO, AEG Europe, said:

Wembley is one of the world’s most iconic venues, steeped in history with some of the greatest artists having performed under its roof. Over the last few years however, the venue landscape in the UK and Europe has changed with many more venues for artists and acts to choose from. This naming-rights partnership with SSE enables us to undertake the refurbishments to restore this renowned arena.

Will Morris, SSE’s Group Managing Director, added:

We know entertainment is a key driver for our customers, so it makes sense for us to build on our established sponsorship of The SSE Hydro and ensure more customers can take advantage of the great benefits SSE Rewards has to offer.

SSE’s customers will be able to access advance tickets and lounge upgrades at the venue through the SSE Rewards scheme.

Wembley Arena embraces technology to drive revenue and improve customer experience

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The Bar Pass app in use at Wembley Arena

The Bar Pass app in use at Wembley Arena

Levy Restaurants UK, the official catering and hospitality provider at Wembley Arena, has introduced an app for concert goers at the iconic concert venue. Using their smartphones, visitors will be able to order food and drink straight from their seats.


Developed by Bar Pass for Levy Restaurants UK, the ordering service has been implemented to improve service speed during intervals and to open up a second sales channel during peak periods. As a result, customers at Wembley Arena have seen a much faster speed of service of on average 70%, due to cashless transactions, and subsequently incremental revenue increases at peak times.


Customers can choose drinks and snacks from the Bar Pass UK app, select collection from either the North or South concourse, and then confirm and pay using a credit or debit card. The system then sends the order to a tablet at the specified collection point. Once the order is ready a push notification is sent to the customer from the bar team alerting them their items are ready for collection.


The service has been introduced at a number of events, with attendance ranging from 4,500 to 11,500, and has produced impressive results with over 5,000 visitors downloading the app. As a result, average spend and transaction size have both increased between 20-30% and customer feedback has been excellent. Repeat usage has been very high, with 70% of customers placing two or more orders and 40% placing three of more.


Fred Wilson, Levy Restaurants UK’s general manager at Wembley Arena, said:

We are really excited to be working with Bar Pass to introduce mobile ordering. The system aligns well with our current operations and our team finds it incredibly simple to use. Wembley is an extremely busy venue so we are always looking for innovative ways to improve customer experience and drive sales – this certainly does both.

Wembley Arena boosts UK BBL

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The most eagerly anticipated day of the entire UK BBL season, Play Off Final day is back at Wembley Arena this year on 28 April.

It’s hugely encouraging that our decision to return to the Wembley for the season finale will be endorsed by a potential sell out,

said BBL Chairman Paul Blake

Hosting a fantastic third major showpiece Final is a real must for us, since we want to head into the summer on a high – especially as the BBL has been handed the responsibility of arranging and hosting Great Britain preparation games ahead of the two EuroBasket tournaments.

I think Wembley evokes strong emotions and memories for many longstanding BBL fans who have spent time crying with joy and in agony at missing out in the past at this venue

continued Blake.

In addition to the main game itself, there will be the UK Slam Dunk Contest Trophy as the top slam dunkers from all over the country battle it out to be crowned UK Dunk Champion. There will also be the Lords of Gravity Acrobatic Dunk Team, Foxy the dunking mascot and the BBL Babes Cheerleaders.

Wembley Arena will host the 2013 BBL Play Off Final.

Wembley Arena will host the 2013 BBL Play Off Final.