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Testing testing…Sony, 4K and the Confederations Cup

Governador Magalhaes Pinto Estadio Mineirao where Sony is testing 4K.

Governador Magalhaes Pinto Estadio Mineirao where Sony is testing 4K.

During the Confederations Cup, Sony and FIFA are producing three matches in the 4K video format using a newly built 4K mobile production unit supplied by UK-based production company Telegenic.

The trial is taking place at the Estadio Mineirao in Belo Horizonte to test the process involved in shooting and delivering live 4K programming.

Mark Grinyer, head of business development for 3D, 4K and sports at Sony said:

While various aspects of 4K broadcasting have been built and tried before, this trial will be a first in terms of the scope of production.

Sony’s professional services arm is the primary technical partner for host broadcaster HBS at next year’s World Cup.

Sony also plans to test 4K production at Wimbledon from 24 June.