Mobile phone operator O2 and owner AEG have struck a new deal for naming rights for London’s O2 arena.
The agreement will see O2 continuing as The O2’s naming rights partner for a further 10 years.
Both O2 and AEG say they will make joint investments to ensure O2 customer spaces, arena access and in-venue experiences are best in class.
These include providing high density O2 Wifi throughout the entire venue, facilities to host more customers and their guests pre-show, as well as the recently announced 205,000ft2. designer outlet village, currently under construction and due to open in late 2018.
New technology installed in the arena will track and analyse crowd movements, using complex algorithms to reveal unique data.
Information such as calories burned, noise generated by the audience, as well as the most popular moment of the night based on the crowd’s response will be shared with fans to allow them to relive their experience and share it with friends via social media.
O2 and AEG’s partnership dates back to 2005, when a landmark deal was signed to turn the Millennium Dome into The O2.
Opening its doors to the public in 2007, the iconic London venue has been officially crowned as the most popular arena globally in terms of ticket sales every year since. Celebrating its tenth birthday in June this year, over 60 million people have visited The O2 and almost 20 million tickets have been sold for shows ranging from music to sport to live entertainment.
Paul Samuels, executive vice president of AEG Europe said:
Together AEG and O2 have created the world’s most popular music and entertainment venue, now celebrating its 10th year of operation. From signing the deal back in 2005, O2 have become a significant and transformative force in the music business and our partnership has enabled countless benefits and experiences for their customers and all music, sports and entertainment fans.
We’re thrilled they’re committing to The O2 once again and know it will enable the venue to become even better for fans and the artists that play here. The O2 would not be the success it is without the support and commitment of our partners.