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Ticketmaster lands Utah Jazz deal

The Utah Jazz and Vivint Smart Home Arena have struck a deal with Ticketmaster to become the new ticketing provider for the arena.

The arena is home of the NBA’s Utah Jazz and a premier sports and entertainment venue in the Intermountain West located in downtown Salt Lake City.

The exclusive, multi-year agreement also includes Smith’s Ballpark, home of Minor League Baseball’s Salt Lake Bees.

Vivint Smart Home Arena is in the midst of completing a $125 million top-to-bottom renovation and upgrade project that will transform the arena with significant improvements.

The Larry H. Miller Sports & Entertainment operated facilities attract more than two million guests annually for games, concerts and shows.

As the official ticketing provider for the Utah Jazz, Vivint Smart Home Arena and Smith’s Ballpark, Ticketmaster will provide fans with the safety and security of verified tickets to a variety of sport, concert, and other live events.

Fans will also have the ability to easily transfer and sell verified tickets on Ticketmaster.com and the Ticketmaster mobile app.

Steve Starks, president of the Utah Jazz and Larry H. Miller Sports & Entertainment, said:

We are excited to work with Ticketmaster to provide our guests with a world-class ticketing experience. The ability to integrate Ticketmaster’s capabilities directly into our mobile app will be a game changer for all our fans, especially season ticket holders.

These venues will utilise Ticketmaster’s newest technology, Presence, a next generation venue access control and fan engagement platform, enabling digital tickets at scale across all events.

This will help to streamline live event venue operations, foster personalised fan engagement, and simplify the ticket management experience.

The Utah Jazz will leverage Ticketmaster’s open platform that allows third-party integration to create a more personalised in-venue experience for fans and help sell incremental tickets across a number of distribution channels.

With the touch of a button on a context-aware smartphone app, guests will be able to seamlessly access a variety of customer service offerings at Vivint Smart Home Arena.

Integrated arena technology will also be deployed to enhance the guest experience through a new mobile app, high-speed public Wi-Fi, cloud-based technology and predictive analytics. More than 400 televisions are located throughout the arena, providing information, directions and a constant eye on what’s happening on the stage or court.

Jim Olson, president of Vivint Smart Home Arena, said:

Through smartphone apps, guests will be able maximise their experiences to the fullest. Starting with the mobile access kiosk technology at the entrances, fans will have the capabilities to upgrade seats, watch on-demand video and locate the closest available amenities.

The top-to-bottom upgrades to Vivint Smart Home Arena will improve the fan and visitor experience for years to come.

The lower and upper bowl concourses are being redesigned along with fully-cushioned Jazz blue seats for all fans; a 12,000 square foot atrium and new plaza are reshaping the arena entrance; and more than 2,700 rooftop solar panels have been installed to improve energy efficiency.

@PanStadiaArena