Ticketmaster Finland, a Live Nation Entertainment company, has announced an exclusive tie-up with events arena Garden Helsinki in Finland.
Currently under city planning, when Garden Helsinki arena is completed in stages during 2020-23, it will accommodate the most modern events in the world.
Serving fans in the heart of Helsinki, the arena will play host to elite sport, music and cultural events all year round, with a capacity of approximately 16,000 seats and 120 boxes.
The partnership sees Ticketmaster become the official ticketing partner of the arena, allowing Garden Helsinki to benefit from Ticketmaster’s national and international reach.
As well as providing all ticketing services, Ticketmaster will provide a number of benefits including creative marketing and access to leading technologies in digital tickets – something particularly demanded by Nordic fans.
In addition to this, the world-class Finnish arena will further boost the country’s vibrant live entertainment market.
Timo Everi, chairman of the board, Garden Helsinki said:
The live experience no longer begins when the fans sit down in their seats but from the moment they purchase their ticket.
With their market leading position in Finland and internationally, Ticketmaster is easily the best partner to fulfil our ambitions and help us to grow our business. All while providing the greatest service possible to Finnish fans.
Jakob Lund, managing director, Ticketmaster Finland added:
We are honoured to be a part of the Garden Helsinki project. We have the world-class technology and experience required for a venue of this stature, and the marketing reach needed to fill it. With the live industry booming like never before, this is truly an exciting time for fans, clients and our team alike.