Leicester Tigers have made a commitment to reduce plastic use at their Welford Road Stadium after signing a new deal with STACK-CUP.
The Premiership Rugby club will use the eco-friendly reusable and recyclable cup brand to deliver the 16,000-18,000 pints which are sold at Welford Road at each game.
Welford Road has been the home of the Leicester Tigers since September 1892 and now has a capacity of 25,849, making it the largest purpose-built club rugby ground in the UK.
As stocks of the pint and half pint cups will be replenished on a regular basis, waste will be significantly reduced.
STACK-CUP also boasts a unique globally patented handle design that negates the need for cardboard trays or plastic sleeves, assisting with a zero to landfill target being achieved.
Fans will be required to pay a £1 deposit on the first cup of the day and then return with that cup to receive a clean one for each following drink.
At the end of each match, fans have the option to either hand their cup back to a number of specific return points and recoup their deposit or take it home as a souvenir.
A series of exclusive cup ranges are being produced, including a Leicester Tigers branded version as well as player specific designs for die-hard fans.
Meanwhile, ahead of the first home game of the 2019/20 season at Welford Road, the club recently announced that fans will be able to benefit from cashless facilities around the ground on match days designed to help reduce queuing times alongside increased security and faster checkout times. Supporters will receive the £1 deposit back on their payment card when exchanged.
Alec Brown – fundraising and administration manager at Leicester Tigers – said:
As a club we are acutely aware that we all need to be conscious of the excessive use of plastic. The club is committed to a number of ‘green’ initiatives at Welford Road and Oval Park and this new deal with STACK-CUP is another step forward on our sustainability journey.
STACK-CUP is built on a core belief that changing consumers’ behaviours and habits will lead to a better future for our planet. This year it has taken out millions of single use cups from the market and its ultimate is to eradicate them altogether. STACK-CUP works with many leading venues and events including the Kia Oval, the Hong Kong Sevens, the London Stadium and The O2.