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Turkish Airlines widens sports sponsorship

The Istanbul 2020 commercial partner, Turkish Airlines, has signed a three-year partnership with UEFA Champions League finalists, Borussia Dortmund, continuing the global brand’s association with international sporting excellence. The airline is the official event airline for Stadia & Arena 2013 taking place in Istanbul 21-23 May.

The airline recently announced a deal to buy 95 new Boeing planes over the next eight years to help service its 200-plus worldwide destinations. News of a third airport planned for Istanbul adds to the city’s infrastructure credibility when bidding to hold the 2020 Games.

Other Turkish Airlines sponsorships include Primary sponsor of Turkish Airlines Euroleague basketball, Official sponsor of 2010 FIBA World Championships in Turkey, Official Airline of FC Barcelona and Manchester United.

Hasan Arat, Chairman of Istanbul 2020, said:

This shows that Turkey’s thriving private sector is already having a positive impact on sport around the world. I am so proud that one of our key commercial partners, a Turkish company, is involved in so many markets and so many different sporting events. This is not unique to Turkish Airlines; I fully expect to see further Turkish sponsors emerge in world sport over the next few years and I am sure that this will accelerate if Istanbul is elected as Olympic host city for 2020.