Twickenham, the home of English rugby, has launched a campaign to celebrate shared experiences at the iconic sporting venue.
Twickenham Experience has teamed up with their official caterers Levy Restaurants UK for the campaign to celebrate and share memorable food and drink experiences at the ground.
The #sharetwickers campaign aims to encourage fans, delegates and diners to share their memories and experiences at the stadium on social media.
With a strong focus on food and culinary experiences at the stadium, the campaign aims to highlight and capture the emotion behind the experience at the venue, whether attending for business or pleasure.
As part of the campaign, Twickenham Experience is creating a range of sharing food options for conference and events and match day hospitality to further support the theme of teamwork, one of the RFU’s five core values.
There will be a series of further initiatives launched throughout the coming months as the rugby season kicks off in earnest, including social media competitions.
Twickenham is now entering a very busy period when it will play host to the Rugby Championship clash between Argentina and Australia this Saturday, before staging its first ever NFL game between the New York Giants and the LA Rams on October 28.
James Lee, Head of Sales and Marketing at Twickenham Experience, told PS&AM at a dinner to launch the campaign:
It’s really all about encouraging visistors to the stadium to get interactive with what they are experiencing. From the food and beverage point of view it’s about sharing match day and non-match day experiences. It’s about encouraging people to use the hashtag and social media. The idea is to build momentum.
People who come to Twickenham Stadium are drawn by the vibrant passion that is integral to the game of rugby. When it comes to business events here, we know that the hallowed turf inspires even the non-rugby enthusiast. We want to encourage delegates, fans and celebratory diners to share what makes Twickenham special to them.
Great food is a key aspect at the heart of a great experience, whether for a business event or attending match day hospitality. Our corporate clients are often amazed when they see how many match day covers we serve, often in the thousands and all of the highest quality. We wanted to shine a light on our food offering and encourage our guests to share their experiences.
Image: James Lee, Head of Sales and Marketing at Twickenham Experience, at the launch dinner (courtesy Bircan Tulga Photography)
In the 2015/16 season, Twickenham Experience served over 16,000 hospitality covers during match days, 625 corporate events with some 69,000 guests and served a wide range of menu options to cater for all tastes.
Anna Fenten, Head of Marketing at Levy Restaurants UK, added:
We are proud to be the official caterers at Twickenham, the largest dedicated Rugby Union venue in the world. By supporting the #sharetwickers campaign, we are looking forward to demonstrating how exceptional food and drink can transform the match day experience for our guests, capturing the raw essence of the game and leaving joyous memories that beg to be repeated.
Visitors to the stadium, whether they be fans eating in one of the 33 food kiosks, 25 suites or 150 hospitality and private boxes can expect nothing less than sensational food that is prepared onsite, fresh and seasonal. In addition to this, the stadium’s world class conferencing facilities offer a range of events from small lunches meetings to international conferences, product launches and weddings.
Twickenham also houses a well-kept secret in the Twickenham Cellar, a private dining room for up to 14 people, which is available for private hire.
Image courtesy Bircan Tulga Photography