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UCFB and Green 4 Solutions to train together in sports marketing and CRM

UCFB, a Higher Education institution in the UK dedicated to the delivery of undergraduate degrees and executive education wrapped around the football business and sports industries, and Green 4 Solutions, have announced a partnership to further develop the future executives of the sports industry.

Expansion of the Burnley based University in 2013 saw the announcement of a second site at Wembley Stadium. As well as this physical expansion, UCFB is developing the skills and qualifications on offer to their students, including a new range of awards based on best practice use of Green 4’s Ticketing, Loyalty and CRM technology, as well as applied CRM (Customer Relationship Management) and marketing strategy. UCFB Provost & Chief Executive, Philip Wilson, said:

The introduction of Green 4 to the courses offers another dimension for UCFB’s students, with hands-on business experience and tangible skills.

Richard Flash, Head of Academic Department at UCFB, added:

We are striving to continually enhance the offering to our students in order to set them up for success once they leave the University. As well as studying theory in sports business, the key to future student success is for them to gain first-hand experiences to apply their studies. Green 4 is the front runner for CRM, Ticketing and Loyalty, and by joining up with them to teach best practice we can give our students a level of knowledge and skills that they can apply directly within the industry upon graduation.

Green 4 has been an existing supplier to UCFB, for some time utilising the solution for their own administration and marketing activities, as well as Green 4 delivering guest lectures. Green 4 Director, Peter Oliver, further explained the benefits of taking the partnership up a notch:

The technology can take you so far, but without knowledgeable and proactive members of staff to utilise its benefits, success can sometimes be limited. We will deliver best practice training on three core system modules, Ticketing, CRM and Loyalty. As well as operational capabilities, the students will be able to expand their knowledge of best practice strategies. We expect to see utilisation of the solution continue to improve and generate some exciting future case studies.

Students at UCFB will benefit during this academic year, with courses in Sports Ticketing, CRM and eCommunications running straight away. From the next academic year onwards, fan loyalty and engagement will also be added to the course.