PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Utilita Arena Birmingham rebrand complete

The iconic city centre venue Arena Birmingham has now rebranded to Utilita Arena Birmingham.

The change reflects a multi-year partnership with Britain’s leading Smart Pay As You Go (PAYG) Energy provider, Utilita, which was announced back in January.

Utilita Arena Birmingham is an exciting new addition to Utilita’s growing presence in the UK live events industry, with the energy supplier having partnered with a number of major music festivals in recent years including Parklife, TRNSMT, Creamfields, V Festival, Bestival and Camp Bestival – as well as Newcastle Arena (now Utilita Arena Newcastle).

Utilita’s customers are set to receive exclusive access to pre-sale tickets at the 15,800-capacity venue, which has recently hosted the likes of Ariana Grande, Jack Whitehall and Take That, as well as VIP experiences and exclusive ticket offers.

As part of the new deal, Utilita will also become a partner of the NEC Group’s other flagship arena, Resorts World Arena, one of the world’s top entertainment arenas situated on the NEC campus just outside Birmingham City Centre.