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Videotron secures naming rights to new multifunctional Quebec City arena

Canadian communications group, Quebecor, has secured the naming rights to the new Amphithéâtre Multifonctionnel De Quebec (Multifunctional Ampitheatre of Quebec), which is currently under construction in Quebec City, Canada, for its Videotron cable and wireless business.

The newly-named Videotron Centre is expected to open in 2016 and is the prospective home venue of Quebec City’s on-going bid to secure an NHL ice hockey franchise.

According to a report on, as manager of the venue for the next 25 years, Quebecor will pay the City of Quebec CAN$33m (€24.4m/$25.8m) in full when the arena opens. This figure is set to increase to CAN$64.5m if an NHL franchise is secured. Quebec City’s minor league hockey team, recently purchased by Quebecor, will play at the CAN$400m Videotron Centre.

According to the Globe and Mail newspapers, Videotron’s wireless service has a 12% market share of Quebec, which it will seek to substantially improve through this naming rights deal.

Manon Brouillette, President and Chief Executive of Videotron, said:

Videotron is very proud to associate its name and all its brands with what will be an iconic building for Québec City. We have built strong relationships with Québec City residents; we have 600,000 users of our services in the Québec City area and we are part and parcel of their daily lives. So the partnership with the Québec City Arena that we are announcing today is a natural extension of that relationship.

Arena Stats

Located just outside of downtown Quebec City, the new 18,000-seat Videotron Arena will consist of approximately 64,000sqm of space with premium seating availability to include 900 club seats in the lower bowl on the main concourse level and 2 suite levels with 80 total suites and nearly 100 loge box seats.

The arena – which has been designed by the joint venture of Populous and Quebec City firms, ABCP Architecture and GLCRM & Associates – will feature an array of premium seating options, auxiliary entertainment and dining features.

The facility will seat just over 18,000 for hockey, with nearly 10,000 of those seats in the lower bowl. Additionally, a multitude of concert configurations will be accommodated for, ranging from nearly 20,000 for a centre stage concert to 3,700 for an intimate theatre experience. Both public concourses will be open to the seating bowl, keeping fans connected throughout the duration of the event. In addition to generously sized concession and toilet facilities, fans in the general admission areas will be provided with two open bar areas with views to the exterior.

The venue will offer a diverse array of premium spaces, with the primary club space to be located at the lower concourse level, providing 900 centre-ice seats with upscale food service and a dynamic feature bar. There will also be two dedicated suite levels, with the lower level featuring 73 private suites, fully encircling the level, with seven more at the upper level. And the lower suite level will also host a gourmet restaurant with open views to the main entry hall below, as well as smaller meeting rooms for different events.

For the VVIP, a “bunker” suite will reside at the event floor, offering an ‘up close and personal’ view of the players and the on-ice atmosphere, while providing the most premium amenity offering in the facility.

The project is pursuing LEED Certification.

Project Details
• 18,000 seats
• 64,000sqm
• Flexibility from 20,000-seat centre stage concert to 3,700-seat intimate theatre experience
• 80 suites
• 100 loge box seats
• VVIP “bunker” suite
• Estimated completion: 2016


Image courtesy: Populous, ABCP Architecture and GLCRM & Associates