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Wembley and EE transform iconic arch to mark new wave of stadium technology

Wembley National Stadium Ltd. (WNSL) and EE has transformed the London skyline by installing the fastest interactive LED lighting system in the world on the arch as part of Wembley Stadium connected by EE’s ground-breaking six year partnership deal.

  • The LED lighting system  will react to event moments such as goals scored and crowd noise as well as social media sentiment
  • Arch light display will be viewable through live in-app Arch Cam as part of a series of updates to the official Wembley app launching 9 October
  • Wembley and EE reveal contactless ambition with payment and ticketing plans for less queues and more convenience
  • EE commits to installing world’s fastest commercial mobile data network in stadium by 2015, and quadruples capacity for phone calls, texts, social media updates and fan selfies

The advanced arch lighting system marks a new wave of technology innovations at the stadium – stage one of EE’s commitment to transform Wembley into the most connected stadium in the world. From early 2015, the iconic arch will act as the digital heartbeat of stadium events as fans will be able to control the light show with social media sentiment. The LED lights will also react to significant moments such as goals scored and crowd noise. The specialist lighting system is comprised of 228 large-scale LED floodlights which can create millions of colour combinations – including EE’s signature aqua tone – and when placed end to end stretch the length of five Olympic-size swimming pools.

The arch will be able to be viewed through the official Wembley app via the new live arch cam function, which forms part of a series of updates going live on October 9 – in time for England’s Euro qualifier against San Marino. Further updates include ‘Event Day’ mode, offering stadium visitors a dynamic news feed with aggregated social media content and a free event-day playlist, which will feature 150 tracks to help fans get in the mood to support their favourite team or act performing at Wembley. For those using the app at the stadium – new features offer fans a chance to win a seat upgrade for free and message the big screen direct from their smartphones.

Roger Maslin, Managing Director at Wembley National Stadium Ltd, said:

Technology is changing the way that people enjoy the events at Wembley Stadium – how they get here, how they get in, how they buy drinks and snacks, and how they share their experiences with friends and family. Wembley and EE have a shared ambition to use technology to make this stadium the best fan experience anywhere in the world – that’s about being the most connected stadium, and integrating mobile into everything people do here.

 Ahead of a busy autumn schedule with three NFL matches, vital England qualifiers and the first England Women’s Senior match at Wembley Stadium in November, we’re working to continue to create inspiring memories for every sport and music fan.

Spencer McHugh, Director of Brand at EE said:

Switching on the new connected arch marks an exciting moment in our technology roll out, with fantastic new app features launching in October, contactless technology to change the way people queue and pay, and so much 3G and 4G capacity that uploading selfies and downloading replays are possible for everyone. The Wembley experience has advanced so much in the last seven months, and it’s just going to keep getting better and better.

Contactless Wembley

To keep technology at the forefront of the fan experience, and change the way people queue and pay, Wembley and EE are trialling contactless payments and ticketing in the stadium this year. Terminals are being installed in the stadium to support card payments, and mobile payments from EE’s Cash on Tap and other major device payment services. EE and Wembley have an ambition for over 50% of all payments in the stadium to be contactless by 2017.

Mobile network innovations

Since the partnership announcement in February, EE has commenced a vast network upgrade programme at the stadium to ensure that every visitor through the gates can stay connected. 3G and 4G capacity has already increased as part of EE’s commitment to provide consistently fast speeds, even on event days. More capacity means more people can connect, and upload more to social media and download or stream from sports channels. It also means phone calls and texts are more reliable, so you can keep in touch with friends and arrange where to meet.

In 2015, EE will continue to invest in superfast WiFi and enabling a 4G service that all the other UK operators can join – making sure every smartphone can get a great connection. EE will also launch the 300Mbps ‘LTE-Advanced’ network in Wembley next year, and trial speeds of up to 400Mbps, making Wembley the world’s fastest stadium.

Fotis Karonis, CTO at EE, said:

Since we announced this historic partnership six months ago, customers using the network at Wembley have already uploaded the equivalent of 850,000 selfies, and streamed 400,000 goal replays. We’ve added enough capacity to connect every visitor that walks through the gates, and we’re continuing to invest – more 3G, more 4G, Superfast WiFi and the capability to launch a multi-operator 4G service, supporting all the networks, means everyone with a smartphone can be connected at Wembley.

This partnership has a very clear vision – we want Wembley to be the world’s best connected stadium, showing off new technologies first and giving two million visitors a year the best possible Wembley experience.

 

Wembley Stadium connected by EE was transformed into a spectacular light show  to mark the start of the venue's high-tech makeover.

Wembley Stadium connected by EE was transformed into a spectacular light show to mark the start of the venue’s high-tech makeover.