Wembley will host a specially branded day of semi-finals for the Rugby League World Cup 2013. The semi-final double header will be known as The Big Hit. RLWC2013 General Manager Sally Bolton said:
Tickets for the marquee games at the tournament are selling really well and we know that the appetite for great sport and unique events especially in London is huge. So we have created The Big Hit to underline what a fantastic, value for money event the semi-final double header is for the London sports fan.
The Big Hit concept was devised in consultation with Mark Evans, the person behind the hugely successful Big Game concept which introduced radical new pricing and marketing strategies into Rugby Union and helped break the world record attendance for a club game.
Wembley has proved capable of holding multiple sport events since it opted for a Desso Grassmaster pitch, which is popular with stadiums that host rugby and soccer. Old Trafford stadium will host the RLWC final and industry commentators have suggested that it will also need Grassmaster to avoid pitch damage for its regular Premiership and Champions League games.
Mayor of London, Boris Johnson said:
Rugby League World Cup 2013 will offer Londoners and visitors to the capital the chance to see some of the world’s best players battle it out in one of our finest sporting venues.
Former Wigan and Great Britain star and RLWC2013 Ambassador Martin Offiah said:
Wembley is an iconic stadium and the chance to see both semi-finals there on one day is amazing. I’ve no doubt it will be filled to the rafters for The Big Hit.