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Wembley signs crowd management specialist

A Midlands-based event management company has clinched a major deal to provide crowd management services to Wembley Stadium.

Stadium has signed a four-year deal with The Football Association (FA) at Wembley Stadium to support to provide crowd management support at future events such as England football international matches, Euro 2021 matches, NFL games, elite boxing, and concerts.

The company has previously worked at high-profile events such as the London 2012 Olympics, Premier League football matches and sell-out concerts.

The contract will see at least 70 of Stadium’s experienced stewarding and security staff support in maintaining event safety and ensuring first-class customer experience.

Scott Metcalfe, Stadium’s managing director, said:

Over the past decade Stadium has built up a strong reputation within the event management sector through the events it has worked on – ranging from London 2012, to Premier League football matches, sell-out concerts and high-profile conferences – this long-term deal we have struck with The FA is testament to that.

The customer journey will look very different when crowds are eventually let back into venues and stadiums with new social distancing guidelines to follow. All our staff will be aligned with these changes to support the safe return of crowds back into stadia across the country when the time comes.

We’re looking forward to working with the team at Wembley over the coming years, and hopefully operating at such a famous venue and brand can help us to not only expand our role at the stadium in the years to come, but further afield too.

Stadium is continuing to support the Premier League in hosting fixtures behind closed doors whilst preparing for spectators to return as restrictions are lifted and it’s safe to do so.