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Wembley Stadium, and EE, go big on boxing with Froch v Groves rematch

Carl Froch and George Groves will clash at Wembley Stadium connected by EE in London on 31 May. The huge Super Middleweight rematch for Froch’s WBA and IBF World titles is set to break British boxing records as they look to settle their bitter rivalry after their epic first encounter at the Phones 4u Arena in Manchester.

The ‘connected by EE’ is Wembley’s new tag after Wembley National Stadium Ltd welcomed EE as the inaugural lead partner for Wembley Stadium. The six-year partnership sees Wembley sign a lead brand partner for the first time in its history.

Fight promoter Eddie Hearn said:

Ever since I walked out at Wembley I knew this was the one. Logistically we had some hurdles to overcome but the support of Wembley, The FA and Sky Sports have helped make history here. This is the first ever fight at the new Wembley Stadium and what better venue to stage the biggest British fight of all time.

Melvin Benn, Chairman of Wembley Stadium said:

Wembley Stadium has a special affinity with world class boxing having hosted many classics over the years, most notably Henry Cooper’s iconic bout with Muhammad Ali in 1963. We haven’t had a fight here since Frank Bruno vs. Oliver McCall in 1995 so we’re long overdue a duel of this magnitude. This is arguably the biggest fight since the Nigel Benn vs. Chris Eubank rematch of 1993 and there’s no better venue in the UK to host such a bout.