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West Ham app launched

Lagardère Sports has launched the official West Ham United mobile application.

The agency has built the club’s official mobile app which provides fans with an immersive and interactive experience, as well as exciting content allowing them to keep West Ham United at their fingertips.

The long-term partnership with the club also sees Lagardère Sports become the exclusive digital sponsorship and activation agency of the club.

Fully optimised for iOS and Android, the official club app will drive engagement and interaction, helping West Ham United to further connect with its fans whilst also building its digital presence.

The app will also include a range of innovative features such as a fan zone, selfie filters and the ‘Hammer Jeopardy Quiz’, as well as essentials such as fixtures, results and player profiles – making it the ultimate destination for West Ham United’s global fan base.

With instant breaking news updates, live audio commentary and push notifications as well as an online store and ticketing, fans will also be able to follow the team whilst on the go, at anytime, anywhere in the world.

Karren Brady, vice-chairman, West Ham United said:

We are delighted to announce the full launch of our West Ham United official club app. Over the past few years, the subject of having an official club app had always been one on our agenda but something firmly agreed we would only do if we find the right partner to deliver our vision. In working with Lagardère Sports, we absolutely have found the right partner that has the ambition, technical know-how and dedication to delivering an app that brings a fantastic fan experience as well as creating commercial opportunities for our football club too.

Lagardère Sports have also built, manage and commercialise the official club apps for 14 other football teams including the Bundesliga’s Borussia Dortmund, Hamburger SV and Hertha Berlin.

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