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49ers extend Ticketmaster partnership

Ticketing sales company Ticketmaster has extended its official partnership with the San Francisco 49ers, providing both season ticket holders and single game buyers with a marketplace to buy, sell, and transfer verified tickets.

The NFL side will roll out a new Member Credential for season ticket holders this season, providing them with what they call the most efficient ticketing experience to date using a single scannable barcode to make stadium entry easier than ever for all home games.

Ticketmaster says that since the Levi’s Stadium opened in 2014, more than 2.5 million fans have entered it for 49ers games using Ticketmaster’s ticketing platforms. Under this renewed partnership, 49ers fans will continue to access verified tickets on their mobile device, download them to a digital wallet, receive personalised event notifications, and enjoy a “streamlined venue entry experience.”

Jamie Brandt, Vice President of Sales and Service at the 49ers said:

“Our organisational commitment to provide our fans with an enhanced game day experience featuring the best technology available led us to be one of the first teams to use digital ticketing technology. Being based in the innovation capital of the world, renewing our partnership with Ticketmaster was a given, as they have consistently delivered platforms that improve not just the fan experience, but team and venue operations, as well.  We’re thrilled to continue this partnership and we look forward to even more innovations from Ticketmaster.”

Greg Economou, Chief Commercial Officer and Head of Sports for Ticketmaster, North America added:

“We’re proud to continue our partnership with one of the most innovative and forward-thinking teams in all of professional sports, the San Francisco 49ers. With this renewal, 49ers fans will continue using the best technology available, which creates a more personalised and engaging live experience at Levi’s Stadium. Ticketmaster shares the 49ers commitment of innovation and looks forward to seeing our platforms continue to give their fans the best live experience possible.”