Delaware North and the MLB’s Milwaukee Brewers have extended a partnership for hospitality services at American Family Field.
The new contract extends a partnership that began in 1970, when the Brewers began playing in Milwaukee.
Delaware North will continue managing concessions, suites, catering and premium areas, along with Restaurant to be Named Later.
Recent highlights of Delaware North’s hospitality operations at American Family Field include a $20 million renovation in 2017 to expand the food and beverage offerings and improve concessions and concourse layouts.
Brewers’ president business-operations Rick Schlesinger, said:
The Brewers history in Milwaukee is interweaved with our history with Delaware North. They have been with the franchise since the beginning, serving our fans and consistently providing a food and beverage program that is an essential part of the gameday experience.
We are excited to extend this fruitful relationship for many years to come while committing to further developing and enhancing the hospitality experience at American Family Field.
Jamie Obletz, president of Delaware North Sportservice, said:
We are very proud of what we have built with the Brewers at American Family Field, but we’re also energized to help shape what’s coming next. The gameday experience continues to evolve at an incredible pace, so we’re excited to continue to work with the Brewers and leverage analytics and emerging technology in innovating our hospitality at the ballpark.
As part of its concessions program, Delaware North has also partnered with many local non-profit organizations to operate the ballpark’s concession stands as a fundraising opportunity with a percentage of sales benefiting their fundraising cause. More than $1 million is earned each year by local Milwaukee groups as part of the program.
In addition to its operations in Milwaukee, Delaware North has also provided concessions and premium dining services at American Family Fields of Phoenix, the Spring Training home of the Brewers, since 1997.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface