Edgbaston Stadium has confirmed a four-year partnership with global premium ticketing brand Seat Unique to be its exclusive premium ticketing partner.
In addition to securing branding in prominent locations at Edgbaston Stadium, Seat Unique will become the naming rights sponsor of the Skyline Terrace.
From 2023, supporters will be able to watch the best domestic and international cricket on show from the Seat Unique Skyline Terrace.
The strategic partnership will see Seat Unique exclusively power Edgbaston’s premium ticket sales and, in turn, improve the customer journey for fans wanting to book premium experiences at Edgbaston Stadium, whilst also helping to reach new customers.
Fans can book premium tickets with confidence anytime and anywhere through Seat Unique’s safe and secure online platform for a range of fixtures including, Vitality Blast Finals Day, as well as the much-anticipated Men’s and Women’s Ashes series in 2023.
Ben Seifas, head of sales and partnerships said:
We are delighted to have secured a partnership with Seat Unique for the next four years.
Seat Unique are one of the most recognisable brands in the ticketing industry and we’re thrilled that its team want to work with us on enhancing our premium experiences.
Edgbaston holds some of the best facilities in world cricket and with our major matches – including next year’s Ashes – it’s an incredibly exciting time for us.
Robin Sherry, Seat Unique CEO and founder, said:
Following successful partnerships with an array of prestigious domestic cricket clubs, we are delighted to be partnering with Edgbaston.
Through our trusted marketplace, supporters have 24/7 access to a variety of premium tickets, and in just four clicks, they can purchase unforgettable experiences at one of the most famous cricket stadiums in the world.
We are excited to be opening up access to premium experiences to a brand-new audience at Edgbaston, particularly with the stadium hosting The Ashes Series in 2023.
Our partnership with Edgbaston will further help us on our mission to improve the accessibility of premium sporting experiences across the globe, and we are thrilled to be able to extend this access to cricket fans. We look forward to welcoming them to the Seat Unique Skyline Terrace.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface