The NBA’s LA Clippers have agreed a naming rights deal with Intuit for their under-construction arena in Inglewood, California.
Intuit, a global technology platform that makes TurboTax, QuickBooks, Credit Karma and Mint, is the exclusive naming rights partner of the Intuit Dome, the future home of the Clippers, which is scheduled to open for the 2024-2025 NBA season.
The Intuit Dome will deliver an innovative fan and consumer experience, and it will become a hub for programs that power economic prosperity and benefit the community.
Steve Ballmer, LA Clippers Chairman, said:
When we began the search for a partner for the LA Clippers and our new dome, we looked for one that shares our passion for technology, the pursuit of innovation and our commitment to customers, fans and community. Intuit is a perfect fit and we’re excited to be calling our future home the Intuit Dome.
Intuit Dome has been designed to create an intimate and intense fan experience through features such as “The Wall,” which is comprised of 51 uninterrupted rows of seats that include a dedicated supporters section; a two-sided halo scoreboard encircling the bowl with an acre of LED lighting; and an 80,000ft2 outdoor plaza, surrounding a full-size outdoor court. Technological advancements within Intuit Dome will allow for frictionless concession stands, enabling fans to spend more time in their seats.
The Clippers have committed to the City of Inglewood the largest community benefits package ever associated with an arena, generating an estimated $260 million in annual economic activity.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface