The NFL’s Buffalo Bills have picked sports consulting firm Legends Hospitality to take over hospitality services in their new stadium.

Legends already had a relationship with the Buffalo Bills for the new $1.54 billion stadium in Orchard Park, Buffalo, New York. 

The company was picked to lead planning, project management, sales, and partnerships. 

Legends president Dan Smith said:

Legends is proud to expand our long-term partnership with the Buffalo Bills to deliver a best-in-class hospitality experience for Bills Mafia at games, showcasing the very best Buffalo has to offer and beyond.

Legends has partnerships with several other stadiums, including SoFi Stadium in Los Angeles, Allegiant Stadium in Las Vegas and Yankee Stadium in the Bronx.

Delaware North has been in charge of concessions at the current stadium for decades, but that partnership will end when the new facility opens in 2026.

The new stadium is set to break ground the first week of June, with the goal of opening by the 2026 NFL season.

Under an agreement announced last March, the state of New York will contribute $600 million to the $1.4 billion project, while Erie County will add $250m.

The deal includes a 30-year lease and community benefits agreement. 

The Bills have picked Gilbane Building Company and Turner Construction Company in association with 34 Group, to provide construction management of the new stadium in Orchard Park. 

The project team also includes Populous as the designer.