Daktronics has teamed up with the Rochester Red Wings to design, manufacture and install two new LED displays at Innovative Field in Rochester, New York, ahead of the 2023 baseball season.

When Red Wings fans look to left field, they will see a new video display measuring nearly 35ft high by 60ft wide. 

Directly above the main display is another LED display measuring more than 7ft high by 36ft wide. Both displays feature 15HD pixel layouts to deliver crisp, clear imagery to fans throughout the ballpark.

Red Wings general manager Dan Mason said:

We are excited to partner with Daktronics to elevate the fan experience here at Innovative Field to new heights. The resolution, the brightness and the size of the new board will be a significant improvement for our fans and sponsors, and we can’t wait to utilize the new tools available to us to make everyone’s experience here even more memorable.

The video display is capable of variable content zoning allowing it to show one large image or multiple zones of content. This includes any combination of live video, instant replays, up-to-the-minute statistics and game information, graphics and animations, and sponsorship messages.

The upper outfield display can share information to supplement the main display as well as showing scores from around the league, additional fan interactive content and other sponsorship opportunities.

Scott WillsonDaktronics sales representative, said:

Daktronics is proud to again partner with the Rochester Red Wings on this exciting video board upgrade. The new displays and control system will have a dynamic impact on the game-day experience for Red Wings fans and corporate partners. We look forward to seeing things live this spring.

Daktronics will also be including a complete Show Control solution. This industry-leading control system provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a powerful yet user-friendly production solution. 

In addition to the equipment installation, the Red Wings also received a content package to be produced and delivered by Daktronics Creative Services.

Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has integrated LED super systems in nearly 60% of all professional sports facilities in the United States and Canada. 

The Rochester Red Wings are operated by Rochester Community Baseball, Inc. and have been a community-owned professional baseball franchise since 1957. The current franchise has been playing in Rochester since 1899 and is one of only six franchises in the history of North American pro sports to have been playing in the same city and league continuously since the 19th century. Rochester’s pro baseball history dates back to 1877.